GS Fresh Mall Sells Products on KBS 'Raensun Jangteo'... Supporting Local Farmers and Fishermen

Promotional material for 'Raenseon Jangteo' jointly conducted by GS Fresh Mall and KBS.

[Asia Economy Reporter Lim Chunhan] GS Fresh Mall announced on the 15th that it will serve as the live commerce sales channel for products introduced on KBS's Ranseon Jangteo and support the expansion of sales channels for local products.

Ranseon Jangteo is a wholesome entertainment program jointly organized by GS Fresh Mall, KBS, and the Small and Medium Business Administration to provide practical help to the local economy, which has been struggling due to COVID-19. Producers and celebrities appear to introduce and sell local specialties from the respective regions.

GS Fresh Mall conducts pre-sales of products introduced on Ranseon Jangteo through live commerce. In the subsequent broadcast, the celebrity who participated in the live commerce joins to check the sales performance of local specialties and reveals the results, which is expected to capture viewers' attention.

GS Fresh Mall sells the products featured in the broadcast at the same discounted prices as those offered during the pre-live commerce sales for one week after each broadcast. To promote the sales of local products and introduce the items, from the 16th, products such as Yeongcheon Hanwoo sirloin and Gangjin aged kimchi will be sold at affordable prices.

To commemorate the first broadcast on the 16th, GS Fresh Mall will hold a ‘Watch Live’ event. Customers who watch Ranseon Jangteo and submit the correct answer about a product not featured in the broadcast through the GS Fresh Mall app event corner by 5 PM on the 17th will be entered into a draw to win one of 200 Starbucks coupons. Additionally, customers who purchase products during the weekly Ranseon Jangteo special exhibition will be entered into a draw to receive shopping support funds.

A GS Fresh Mall representative said, “Customer responses to the Ranseon Jangteo live commerce, which GS Fresh Mall operates to support local producers, have been very positive. We will continue to implement various programs to promote local specialties more widely to customers and offer them at affordable prices.”

This content was produced with the assistance of AI translation services.