Mercedes-Benz Compact Luxury Electric SUV 'The New EQA' Unveiled

The New EQA, a Compact SUV-Style Pure Electric Vehicle

Mercedes-Benz Compact Luxury Electric SUV 'The New EQA'

[Asia Economy Reporter Changhwan Lee] Mercedes-Benz Korea unveiled the compact electric SUV 'The new EQA' and the next-level infotainment system 'MBUX Hyperscreen' on the 10th in Sangam-dong, Seoul.

The new EQA is a vehicle designed for customers who enjoy an urban lifestyle and seek individuality. It is a luxury pure electric compact SUV boasting spacious interior, dynamic driving performance, and distinctive design.

The black panel radiator grille with the three-pointed star positioned at the center is a distinctive design element unique to Mercedes-EQ. The fiber optic strip running across the front connects to the full LED daytime running lights of the headlamps, enhancing visibility both during the day and at night.

The unique design of the electric vehicle is also evident inside. It features a new style of backlight trim, five circular air vents precisely designed in a turbine shape with air guide plates, two 10.25-inch (26cm) wide screen displays, and the MBUX infotainment system (Mercedes-Benz User Experience).

MBUX Hyperscreen

The MBUX Hyperscreen is a large curved screen spanning the entire area between the driver and front passenger seats. Equipped with AI learning capabilities, it makes operating various vehicle functions more intuitive and convenient.

The new EQA 250 offers a driving range of 426 km (WLTP standard) on a single charge with a 66.5 kWh lithium-ion battery and an intelligent thermal management system. The front axle is equipped with an electric motor delivering a maximum output of 140 kW and peak torque of 375 Nm, while the vehicle floor houses the 66.5 kWh double-decker lithium-ion battery.

The new EQA supports charging at a maximum output of 100 kW using a fast charger and up to 9.6 kW with a slow charger. Depending on the fast charging environment and battery condition, it takes about 30 minutes to charge from 10% to 80%.

Mercedes-Benz Compact Luxury Electric SUV 'The New EQA' Interior

Equipped with Various Advanced Convenience and Safety Features

Mercedes-Benz’s advanced driving assistance system, the Driving Assistant Package, is equipped as standard for the first time in the compact segment, supporting safer and more comfortable driving.

It includes ▲Active Distance Assist DISTRONIC, which maintains distance from the vehicle ahead and supports automatic speed adjustment, braking, and starting; ▲Active Speed Limit Assist, which recognizes speed limit signs installed on roads and automatically adjusts speed; and ▲Active Blind Spot Assist, which includes an exit warning function.

The new EQA is launched as a single model, ‘The new EQA 250,’ and offers two package options, the ‘AMG Package’ and ‘AMG Package Plus,’ which add design and convenience features, allowing customers to choose according to their lifestyle and individuality.

The new EQA, scheduled for official domestic launch in July, is priced at 59.9 million KRW including VAT, with detailed specifications to be announced later.

Mark Raine, Vice President of Product & Marketing at Mercedes-Benz Korea, said, "The new EQA, Mercedes-EQ’s luxury electric compact SUV, delivers efficient and dynamic driving performance while being an intelligent vehicle equipped with cutting-edge digital features, marking a new era of urban electric mobility."

This content was produced with the assistance of AI translation services.