"Docupa, Healthpa Gather... 2,900 KRW per Month" SKB Launches Four Monthly Subscription VODs for ‘LIFE+’

[Asia Economy Reporter Seulgina Cho] SK Broadband announced on the 8th that it will launch four monthly subscription products called ‘LIFE+’ on B tv, allowing unlimited enjoyment of lifestyle content such as documentaries, travel, health, and art via VOD.

B tv LIFE+ consists of four genres: ‘LIFE+ Documentary,’ ‘LIFE+ Travel,’ ‘LIFE+ Health,’ and ‘LIFE+ Art,’ offering a total of over 2,500 pieces of content. Each genre can be enjoyed for 2,900 KRW per month (including VAT). However, ‘LIFE+ Art,’ which features live performances, is priced at 4,900 KRW per month.

▲ ‘LIFE+ Documentary’ provides major domestic and international humanities and documentary programs such as the ‘Bear Grylls Survival Series,’ BBC, History Channel, and TED. ▲ ‘LIFE+ Travel’ introduces overseas travel content like Discovery Channel’s ‘Curious Traveler’ and ‘No Boring Trips’ as well as travel content from various regions within Korea, catering to the difficulties of traveling due to COVID-19.

▲ ‘LIFE+ Health’ offers home training programs where users can enjoy exercise with experts at home, including flying yoga, ballet, fitness, and pole dance, as well as various health information programs with renowned medical professionals. ▲ ‘LIFE+ Art’ provides live performances of classical music, pop, opera, and festivals. Additionally, viewers can enjoy high-quality art programs at home, such as Shakespeare play series and interviews with famous artists.

The company emphasized that the service is ideal for people who find it difficult to visit health clubs due to COVID-19, those who want to enjoy high-quality cultural life but are burdened by costs, and those thirsty for overseas travel experiences.

SK Broadband is running a point-back event until the end of this month, returning 100% of the payment amount as B Points usable on B tv to all customers who subscribe to ‘LIFE+ Documentary,’ ‘LIFE+ Travel,’ or ‘LIFE+ Health’ among the B tv ‘LIFE+’ products. Additionally, among customers who subscribe to all four ‘LIFE+’ products on B tv, 100 people will be selected by lottery to receive a 6-month free coupon.

SK Broadband’s B tv lifestyle monthly subscription product ‘LIFE+’ can be subscribed to via the ‘B tv > Monthly Subscription > LIFE+’ menu or by contacting the customer center (dial 106 without area code).

Kim Hyuk, Head of Media Platform Division at SK Broadband, said, “With the prolonged COVID-19 situation making outdoor and cultural activities difficult, we planned lifestyle-related products so that people can easily enjoy cultural life through TV. We hope that customers will enjoy upgraded daily life with high-quality lifestyle content on B tv.”

This content was produced with the assistance of AI translation services.