Gyeonggi-do's 'Baedal Teukgeup' Reaches 23.7 Billion KRW in Cumulative Transactions... Surpasses Previous Year's Total Early

Turning the COVID-19 Crisis into Opportunity... Effects of Launching Home Shopping and Contactless Live Commerce

[Asia Economy Reporter Ra Young-cheol] Gyeonggi Province Corporation, which was once on the brink of collapse due to capital erosion, has achieved a performance surpassing the company's total annual transaction amount of 19.6 billion KRW recorded last year, as the transaction volume of Gyeonggi Province's public delivery app 'Baedal Teukgeup' (Delivery Express) increased.

Gyeonggi Province Corporation announced on the 4th that "from December last year to June 3rd, the cumulative transaction amount of the single Baedal Teukgeup business reached approximately 23.7 billion KRW."

According to the province, taking advantage of the slump in offline sales due to the impact of COVID-19, the company also ventured into home shopping and non-face-to-face live commerce, achieving nearly double growth by reaching about 10 billion KRW in total transaction volume in 2019 and 19.6 billion KRW in 2020.

About half a year after starting the Baedal Teukgeup business on December 1, 2020, it surpassed the company's total transaction volume from the previous year and is analyzed to be maintaining a steady upward trend.

In particular, Baedal Teukgeup, which launched its service in December last year and successfully established itself in the delivery app market, is continuously expanding its service areas, leading to an increase in the overall transaction volume of the institution.

Baedal Teukgeup is currently operating in 14 local governments within the province and plans to reach small business owners and consumers in 28 local governments this year.

Lee Seok-hoon, CEO of Gyeonggi Province Corporation, said, "Thanks to the efforts of the employees of Gyeonggi Province Corporation, Baedal Teukgeup has successfully settled in the market and achieved rapid transaction growth," adding, "In the future, we will achieve remarkable results not only with Baedal Teukgeup but also in various projects for small and medium-sized enterprises and social enterprises."

Meanwhile, Gyeonggi Province Corporation was established in 2016 through joint investment by Gyeonggi Province and the Gyeonggi Small and Medium Business Association to help small and medium-sized enterprises and social enterprises in the province develop distribution channels and improve design.

This content was produced with the assistance of AI translation services.