KB Kookmin Bank Signs Agreement with Seoul 50 Plus Foundation to Serve Retired Generations
Activation of Services and Content Tailored for the 50+ Generation
[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 3rd that it has signed a business agreement with the Seoul 50 Plus Foundation to jointly promote senior business.
This business agreement was pursued to discover differentiated content and services for the retired generation by KB Kookmin Bank's senior representative platform 'KB Golden Life X' and the Seoul 50 Plus Foundation, which promotes Seoul City's integrated support policy for retirement planning.
Both parties will collaborate on various content related to retirement planning, pensions, and seniors, and support partnerships and expansion related to senior retirement business by utilizing each other's platforms. They will continuously cooperate to provide not only the development of professional retirement planning and pension content and services for seniors but also promotional marketing for mutual growth.
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A KB Kookmin Bank official stated, “This agreement is expected to provide a higher level of retirement planning and pension solutions for seniors,” adding, “We will support various collaborations, including discovering senior-specialized services and jointly developing financial content leveraging the bank's expertise, through cooperation with the Seoul 50 Plus Foundation.”
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