CU, French Wine 'Popular'... Up to 65% Discount Event

A manager is explaining the products to a customer who came to purchase wine through the CU Wine Shop.

[Asia Economy Reporter Lim Chun-han] CU announced on the 2nd that French wine is the most popular among convenience store wines.

According to CU, an analysis of wine sales by country through the liquor reservation service 'CU Wine Shop' from June last year to May this year showed that French wine ranked first in sales. French wine accounted for 33.3% of total wine sales, followed by the United States at 20.2%, Italy at 13.1%, Spain at 8.5%, and Chile at 8.3%.

In terms of sales volume, following the Spanish mmm! red wine introduced by CU earlier this year, French wines such as Ancien Temps set, Ancien Temps special pack, Ch?teau Talbot, and the American Textbook Napa Cabernet followed. The top five most expensive wines sold were all French wines.

CU is holding a special discount event for popular French wines this month. This discount event offers up to 65% off six representative wines from Pierre Andr?, one of the famous wineries in the Burgundy region of France. The target products include Gevrey-Chambertin, Nuits-Saint-Georges, and Meursault.

American cult wines are also being sold at a 50% discount. Cult wines are high-quality wines produced in small quantities, and CU has prepared a limited quantity of 30 bottles in total, including Galaxy, Ovid Napa Valley, Ovid Experiment, and Blanquiet Estate.

A BGF Retail official said, “As demand for convenience store wine steadily increases, we planned customized marketing analyzing various customer tastes and needs. Recently, by enhancing purchasing convenience through the mobile app while also strengthening price competitiveness, wine sales have increased about 2.5 times compared to the previous year.”

This content was produced with the assistance of AI translation services.