The 20th 'Tokyo Korean Products Exhibition and Consultation' Opens Simultaneously in Seoul and Tokyo

Attendees at the opening ceremony of the 'Tokyo Korean Products Exhibition and Consultation' held at COEX in Seoul are touring the booths of participating companies.
[Photo by Korea International Trade Association]

[Asia Economy Reporter Kim Heung-soon] The opening ceremony of the "Tokyo Korean Products Exhibition and Consultation," hosted by the Korea International Trade Association (KITA), was held simultaneously on the 1st at COEX in Samseong-dong, Seoul, and at the Tokyo Garden City Shinagawa Exhibition Hall.

Considering the difficulty of mutual visits between the two countries due to COVID-19, the event was conducted in a hybrid format combining online and offline. In his opening remarks, Lee Gwan-seop, Vice Chairman of KITA, said, "The Tokyo Korean Products Exhibition and Consultation, which began in 2002, is the oldest branded product exhibition of the Trade Association and holds great significance." He added, "Although it is regrettable that we cannot meet face-to-face and must proceed online, I hope this event will further strengthen economic cooperation between the two countries."

The business consultation, which started the day before, involved 118 companies from eight regions nationwide including Gyeonggi, Daegu-Gyeongbuk, Chungbuk, Gyeongnam, and Gangwon, along with 208 promising Japanese buyers. They will conduct consultations via online video calls until the 4th. On the same day in Seoul, influencer marketing was also carried out by inviting two Japanese YouTubers to demonstrate products from 36 domestic companies through live streaming.

KITA supported all participating companies by producing Japanese promotional materials and facilitating their entry into the online exhibition hall on the B2B online trading platform "TradeKorea." A seminar was also held on the impact of Japan's export regulations on Korea and the outlook for Korea-Japan relations.

Cho Hak-hee, Head of KITA's International Business Division, stated, "We will continue to provide practical support to the industry through various international events in the future."

This content was produced with the assistance of AI translation services.