LG Electronics Sponsors 'Dead Sea Marathon', Runs Untact This Year

Event Held for 8 Days from the 28th Using Mobile App 'Run Jordan VR'
Participants Can Choose 5, 10, or 21 km Courses and Join Anytime, Anywhere

Virtual Dead Sea Marathon Poster Sponsored by LG Electronics
[Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] The Dead Sea Marathon, sponsored by LG Electronics and hosted by the Jordan Charity Marathon Association, is being held this year in an untact (non-face-to-face) format.

According to LG Electronics on the 1st, this event, now in its 26th year, was held virtually starting from the 28th of last month (local time) in consideration of the COVID-19 situation. The event lasts for 8 days.

Runners from around the world who registered can install the mobile application 'Run Jordan Virtual Reality (VR)' on their smartphones and run anywhere they want without time or location restrictions by turning on the Global Positioning System (GPS). Participants can choose from courses of 5 km, 10 km, or 21 km. The running time and distance are automatically recorded on the smartphone app.

LG Electronics plans to send medals to finishers who participated from Jordan. Lina Al Kurd, president of the Jordan Charity Marathon Association, said, "We are glad to be able to hold the Dead Sea Marathon virtually," adding, "We hope COVID-19 will end soon and the world will recover quickly."

Started in 1993, the Jordan Dead Sea Marathon is held at 418 meters below sea level under the slogan "Run at the lowest place on earth." The Dead Sea is a body of water located between lands more than 400 meters below the normal sea level. The event was not held last year due to COVID-19.

Jung Young-hak, Executive Director of LG Electronics Levant Corporation, said, "Despite difficult circumstances, we held this event in cooperation with the Jordan Charity Marathon Association for the health of global customers," adding, "We will continue various efforts to fulfill corporate social responsibility and contribute to the local community."

This content was produced with the assistance of AI translation services.