LG HelloVision Hello Mobile sells budget phone SIM cards nationwide at 'Ministop' stores

[Asia Economy Reporter Eunmo Koo] LG HelloVision Hello Mobile announced on the 1st that it will start selling SIM cards at all convenience stores of ‘Ministop.’ With Hello Mobile’s expansion of convenience store distribution partnerships, consumers can now use budget phones at more than 15,000 convenience stores nationwide, including Ministop, CU, and Emart24.

Hello Mobile aims to firmly establish budget phone customer touchpoints within the ‘Slse-gwon (Slippers + Zone)’ area through this partnership. In the COVID-19 era, customers looking for SIM cards at nearby convenience stores accounted for 40% of total SIM subscriptions (as of Q1). Based on Ministop’s infrastructure of over 2,500 stores, accessibility to budget phones is expected to increase further. Starting today, customers can find Hello Mobile SIM cards at all Ministop stores nationwide. After purchasing a SIM card, customers can subscribe to any SIM plan through the Direct Mall and complete ‘self-activation’ within 5 minutes.

Customers can also enjoy the ‘Up to 150GB Additional Data Promotion’ running throughout June. Including the steady-seller plan ‘The Good Data SIM 11GB (33,000 KRW),’ which provides an additional 150GB monthly, customers who subscribe to popular unlimited data SIM plans through the Direct Mall by the end of this month will receive an additional 10GB to 150GB of data per month.

Hello Mobile has also prepared a commemorative event for Ministop SIM sales. From today until the end of June, all customers who subscribe to Ministop SIM cards will receive a ‘Mobile Shinsegae Gift Certificate (worth 10,000 KRW)’ along with a waiver of the SIM purchase fee. Additionally, 65 customers will be separately drawn to receive gifts such as ▲AirPods 2nd Generation ▲Electric Massage Gun ▲Mi Band 4.

Han Jeong-ho, Head of LG HelloVision Mobile Business Division, said, “We expect this partnership to expand budget phone distribution channels, increase convenience store foot traffic, and create mutually positive synergy. As the MZ generation seeking the ‘unlocked phone + SIM’ combination rapidly increases, we will dramatically improve budget phone accessibility and satisfaction through convenience stores, which are essential daily hubs for them.”

This content was produced with the assistance of AI translation services.