"Buy One Get One Free on Delivery" CU's Popular 'Delivery-Only +1 Event'

Models are introducing the CU delivery service (Photo by BGF Retail).

Exclusive Yogiyo Event, Monthly Product Lineup Changes Based on Purchase Data and Seasonal Demand
Beverage Sales Account for the Highest at 35.3%, Followed by Ready-to-Eat Meals (26.6%) and Snacks (18.1%)
Delivery Orders Increased by 79.8% Year-on-Year Over Two Months... Sales Rose by 128.6%

[Asia Economy Reporter Yuri Kim] CU announced on the 1st that the 'Delivery-Only +1 Event,' launched last April on the delivery app Yogiyo, has been receiving great responses among budget-conscious shoppers.

This event is a mobile app-exclusive 1+1 promotion available only online. It was planned in response to the increasing number of customers using delivery services due to COVID-19.

CU explained, "We analyze product sales data and strengthen purchase benefits by organizing different promotional products each month, focusing on items with high seasonal demand." The event features about 20 products monthly, ranging from popular delivery items like beverages and ready-to-eat meals to essential miscellaneous goods such as shampoo.

So far, the category with the highest sales in the delivery-only +1 event is beverages, accounting for 35.3% of total sales. Ready-to-eat meals, which provide a convenient meal solution, followed at 26.6%, while snacks purchased as treats and side dishes favored by home drinkers accounted for 18.1% and 14.3%, respectively.

The proportion of promotional products in Yogiyo's total delivery sales rose sharply from about 16% in April to 41% within a month. Reflecting the high demand for home-cooked meals, the 'New York Strip Steak (11,900 KRW)' offered in the +1 event allowed customers to enjoy sirloin steak for less than 6,000 KRW, leading to the product accounting for about 40% of the total sales on the delivery app, according to the company.

As the delivery-only +1 event products gained popularity, Yogiyo's order volume increased by 79.8% compared to the same period last year over the past two months. Sales rose by 128.6%. Reflecting strong customer response, CU plans to expand the number of promotional items by 50% this month and offer a 3,000 KRW delivery fee discount for purchases over 20,000 KRW.

Additionally, the number of 'delivery-only set menus,' which bundle popular products according to the latest trends such as the 'Mapbushim Challenge Set,' 'Hellini Set,' and 'Nostalgic Snack Set,' has increased significantly to about 20 varieties. To expand customer touchpoints for delivery services, CU will extend the KakaoTalk Order service, introduced in February, to over 4,000 stores nationwide this month and hold a 3,000 KRW discount event for purchases over 10,000 KRW until the end of the month.

Currently, CU operates delivery services at over 7,000 stores nationwide in partnership with delivery-specialized platforms such as Yogiyo, Owin, and Wemakeprice O, as well as Kakao and Naver.

Seonghae Jo, head of BGF Retail's e-commerce team, said, "The delivery-only +1 event, planned to provide differentiated shopping benefits to customers, is receiving enthusiastic responses." He added, "CU plans to expand the event to other delivery channels currently in operation so that more customers can enjoy the benefits."

This content was produced with the assistance of AI translation services.