Martial Arts and Strategy Webinar for Entering the Chinese Health Supplement Market Held

[Asia Economy Reporter Suyeon Woo] The Korea International Trade Association held a 'Webinar on Strategies for Entering the Chinese Health Supplement Market' on the 31st.

In this webinar, topics such as the current distribution network in China, market trends and certification acquisition, and know-how for entering e-commerce platforms were introduced under the theme of entering the Chinese health supplement market, which has been gaining attention since COVID-19. After the lecture, a real-time Q&A session was held with the Trade Association's Beijing branch.

Jang Jung-pyeong, Director of the China Medical and Health Products Import and Export Chamber of Commerce, said, "Since COVID-19, online sales using platforms such as social commerce and live broadcasting have increased instead of the existing direct sales methods and offline sales," adding, "If utilized well, Korean companies can create good opportunities to enter the Chinese market."

At the "China Health Supplement Market Entry Strategy Webinar" held by the Korea International Trade Association on the 31st, Liu Loran, General Manager of Shanghaeui Medical (top right in the photo), is explaining the current status of China's health supplement distribution network and entry know-how. Photo by Korea International Trade Association

Liu Ying, Manager of JD International, said, "Although the product quality is good, small and medium-sized enterprises with relatively weak marketing capabilities can effectively use cross-border e-commerce platforms such as JD International, which have well-established distribution structures and a foundation for product sales and promotion."

Liu Loran, Director General of Shanghai Medical Products, emphasized, "To successfully enter the Chinese market, it is important to have an easy-to-remember product name, sufficient marketing budget, and excellent packaging."

Cho Hak-hee, Director of the International Business Division at the Trade Association, said, "Recently, Chinese consumers' interest in health supplements has been increasing," adding, "We will actively support the entry into China so that our health supplements can become the leading force of the K-Health boom following K-Beauty."

This content was produced with the assistance of AI translation services.