Seven Eleven Changes Coffee Cup Material to Eco-Friendly Option

Seven Eleven has changed the Seven Cafe cups to eco-friendly FSC-certified materials and carried out a design renewal.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 31st that it has changed the Seven Cafe cups to eco-friendly FSC-certified materials and redesigned them. FSC certification is an international certification system granted to paper and products made from forest products harvested through responsible management for environmental conservation, based on 10 sustainable forest management principles covering environmental, economic, and social aspects.

Seven Eleven plans to start using the eco-friendly cups at all Seven Cafe operating stores from September, after a pre-test operation period starting in June mainly at over 90 directly managed stores nationwide, considering on-site conditions such as the depletion of existing inventory at franchise stores.

Seven Cafe is the first convenience store coffee brand launched in January 2015. It features fully automatic drip extraction coffee, the only one in the convenience store industry, which filters out oil components and fine particles through the filter, resulting in a cleaner taste. In April 2018, it was the first in the industry to use green coffee beans certified by the Rainforest Alliance, further enhancing its premium value. It is currently operated in over 8,300 stores nationwide and has recorded cumulative sales of 300 million cups as of April 2021 since its launch.

A Seven Eleven official said, “The new Seven Cafe cup is an eco-friendly cup recognized for practicing environmental protection throughout the entire process including manufacturing, printing, and distribution,” adding, “It meets the current era where the importance of the environment is growing day by day, fulfilling corporate social responsibility and adding value to customers’ consumption.”

This content was produced with the assistance of AI translation services.