Shinsegae TV Shopping Presents Taste King Tomahawk Steak

Shinsegae TV Shopping will introduce the Taste King Tomahawk Steak on the 31st.

[Asia Economy Reporter Lim Chun-han] Shinsegae TV Shopping announced on the 30th that it will launch Taste King Tomahawk Steak on the 31st and strengthen its premium ingredient lineup through its private brand (PB) for food products.

Taste King is a PB introduced by Shinsegae TV Shopping in 2019 to target the food market, offering carefully selected products with excellent quality at reasonable prices.

The first meat product of Taste King, the Tomahawk Steak, is made from raw meat sourced from Greater Omaha in the United States, which has a 100-year tradition. Only the top USDA Choice grade cuts, which are among the highest grades of beef certified by the U.S. Department of Agriculture (USDA), were carefully selected. The name Tomahawk comes from the stone axe used by Native Americans in the past, and it is characterized by its large size and the ability to enjoy three different cuts?sirloin, ribeye, and short rib?in one piece.

The first sales broadcast of the Taste King Tomahawk Steak will be held on the 31st at 4:35 PM, and orders can also be placed through the Shinsegae TV Shopping online mall and mobile app. During the broadcast, a 700g product will be delivered, which includes an additional 100g free when purchasing 600g. Popular YouTuber ‘Jeongyukwang,’ who has 530,000 followers, will appear to demonstrate cooking, providing a rich viewing experience.

A Shinsegae TV Shopping official stated, “In the past, due to the nature of TV shopping products being purchased in large quantities, there was a preference for foods with long shelf life and easy preparation. However, recently, with the rise of home cooking culture and camping enthusiasts, more consumers are looking to purchase a variety of ingredients through TV shopping.”

This content was produced with the assistance of AI translation services.