Technology + Emotion '2021 H Series'... Hyundai Construction "Providing Comfort and Happiness in the COVID Era"

Presenting Hyundai Construction's Unique Lifestyle Leading Residential Culture with New Spatial Definitions
Creating Spaces That Offer Comfort, Leisure, and Refreshing Happiness to Customers in the COVID Era
Product Development Planned with Three Themes Under the Concept of 'Staying True to the Essence of Home'
Maximizing Brand Value and Leading Residential Culture Through Products Combining Technology and Sensibility

[Asia Economy Reporter Jo Gang-wook] Hyundai Engineering & Construction has set the concept of its residential innovation product H Series for this year as "a space of comfort and happiness."

According to industry sources on the 29th, Hyundai Engineering & Construction has been presenting the concept of the "H Series" every year since 2018, reflecting the times. This year, it decided to newly develop the concept as a space of comfort and happiness for consumers experiencing the COVID-19 era.

Every year at the beginning of the year, Hyundai Engineering & Construction analyzes domestic and international trends, holds trend seminars, and discovers new residential product themes. Then, through collaboration among internal experts, it reviews construction/technology/quality and quickly applies the final plan to sales projects.

Last year, the focus was on themes of non-face-to-face interaction, hygiene, and health in response to the COVID-19 era. This year, the priority is to create spaces that provide comfort, relaxation, and happiness to customers who have accumulated fatigue and depression from experiencing the COVID-19 era.

The core concept this year is to be faithful to the essence of a home that brings happiness to oneself and family, composed of three themes: "a home where each person is happy," "a home with a pleasant flow," and "a home that saves effort and time."

A Home Where Each Person Is Happy

The first theme, "a home where each person is happy," proposes spatial divisions where all family members’ individual spaces and times are respected.

These include the "H Master Room," which separates rest, storage, and activities; the "H Double Living," which separates the living rooms of parents and children; and the "H Toilet," which separates the most private toilet (Western-style toilet) space. Additionally, in response to the increasing trend of telecommuting and adult learning, the "H B (Business) Square," a learning/workspace for adults within the community, is also planned for development.

A Home with a Pleasant Flow

The second theme, "a home with a pleasant flow," aims to realize in apartments the flow of time and breeze that can be felt in detached houses and Hanok (traditional Korean houses).

The first item of this theme, "H Welcome Entrance," highlights the entrance space, which Hyundai Engineering & Construction has addressed several times before with H Clean Entrance (2018) and H Dress Entrance (2020). It plans a sufficient area to allow activities such as stacking, opening, and sorting deliveries, and to create a yard-like space where wind flows widely. This area can be freely used according to the resident’s preferences as a reception and tutoring space, workshop, or plant cultivation area.

"H Sunbath (tentative name)" is a bathroom plan that lets in sunlight. It relocates the couple’s bathroom, which was previously located inside, to the front to create a space where wind and sunlight flow, offering an idea of a hotel-like relaxation and play space.

A Home That Saves Effort and Time

Lastly, "a home that saves effort and time" proposes floor plan options that reduce the time spent on housework in an era where work-life balance is established and personal time beyond obligatory work is important. Recently, the trend of choosing design appliances such as washing machines, dryers, and refrigerators according to personal taste has become prominent in kitchen and household appliances.

"H Cabinet Kitchen" is an option tailored to a lifestyle that shortens cooking time and extends enjoyment time. While spacious kitchens were preferred in the past, recently, the storage space for ingredients and increasing kitchen appliances has become more important than the kitchen space itself, and dining table spaces where families can engage in various activities are also emphasized. The key point of the cabinet kitchen is to have a compact cooking space, install a cozy dining area by the window, and plan ample storage for kitchen appliances.

"H Laundry" is a floor plan option item that zones the washing/drying space into a new area. The core is to reduce movement lines and improve household work efficiency by linking the laundry space with the dressing room or bathroom.

A Hyundai Engineering & Construction official said, "By reflecting the trends of the times and redefining the roles of spaces, and through the development of spatial products that combine technology and sensibility, we aim to enhance consumers’ happy living spaces and dignity. We will continue to maximize brand value through ongoing product development and strive to become a construction company that leads residential culture."

This content was produced with the assistance of AI translation services.