[Asia Economy Reporter Suyeon Woo] Daewoo Winia Group’s Winia Aid announced on the 28th that it has launched four new models of Winia direct water cold and hot water purifiers featuring direct water pipe electrolyzed water safe sterilization and a one-touch filter replacement system.


The newly released Winia direct water cold and hot water purifiers are equipped with an electrolyzed sterilization module, a direct water pipe sterilization system. When the safe sterilization button is touched for more than 4 seconds, the electrolyzed water cleans all the pipes through which water passes, maintaining cleanliness without separate management.


In addition, stainless steel, which is excellent in preventing bacteria and contamination, is applied to the main internal pipes and instant cooling devices of the product to maintain clean water conditions. When not used for a long time, the safe sterilization function automatically operates to always provide fresh water.


Winia Aid Winia Direct Water Cooling and Heating Purifier New 4 Models / Photo by Winia Aid

Winia Aid Winia Direct Water Cooling and Heating Purifier New 4 Models / Photo by Winia Aid

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The Winia direct water cold and hot water purifiers apply a one-touch composite filter that allows self-filter management to meet the needs of consumers who want non-face-to-face management, making it easy to replace. The cork inside the water outlet, which is easily contaminated, can also be replaced.


The purifier filter is equipped with two filters: a Sedicarbon block filter that adsorbs large particles of suspended solids and various organic compounds such as residual chlorine, and a cationic carbon filter that removes bacteria, heavy metals, and norovirus, providing even better water taste.


Winia Aid recently applied differentiated colors to the Winia direct water cold and hot water purifiers considering recent home appliance trends and the preferences of the MZ generation. The four colors?Snow White, which suits any space; Cream Beige, with a warm atmosphere; Orange Aid, with a vivid color; and Deep Silver, luxurious and subtle?expand consumer choices.


The Winia direct water cold and hot water purifiers can be purchased through Winia Aid’s KakaoTalk channel rental purchase or at 215 Winia Dimchae Stay specialty stores nationwide. Monthly rental fees range from 20,000 to 30,000 KRW depending on care methods and periods, and lump-sum purchases range from 1.1 million to 1.3 million KRW.


When purchased through the KakaoTalk channel, customers can receive care services including free AS during the rental period, and the same benefits are provided for three years when purchased at specialty stores. For care services, customers can choose either expert periodic visit care or self-care by regularly receiving and replacing filters and corks themselves.



Yoon Seok-dae, head of product strategy at Winia Aid, said, “This product, applying an electrolyzed water sterilization module and a one-touch filter replacement system, enhances customer satisfaction for those who want non-face-to-face management in the untact era. We also plan to hold various launch events throughout June, including giveaways for rental and store purchase customers.”


This content was produced with the assistance of AI translation services.

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