Orion Launches 'Dr. You Drink Protein Cafe Latte'
[Asia Economy Reporter Lim Hye-sun] Orion announced on the 27th that it will launch ‘Dr.You Drink Protein Cafe Latte.’ The company is targeting fitness and self-care enthusiasts who want to consume protein along with their coffee. The strategy is to popularize the protein beverage market through ‘coffee.’
‘Dr.You Drink Protein Cafe Latte’ uses ‘milk protein’ and contains 12g of protein with 18 types of amino acids. This amount is equivalent to two eggs. Protein is known as a component of body tissues such as muscles and connective tissues. The calcium content, necessary for maintaining nerve and muscle function, is also increased to 300mg. The price is 2,000 won.
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Orion is strengthening the Dr.You branding under the theme of ‘delicious health’ to target the spread of exercise and self-care trends among the MZ generation. In June last year, the company launched its first RTD (Ready To Drink) product, ‘Dr.You Drink Protein,’ followed by ‘Dr.You Drink Vitamin.’ Recently, it introduced ‘Dr.You Gummy,’ a functional general food brand containing ‘Aloe Gel,’ which is known to help immunity and skin health.
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