Galleria百 Hosts 'Viva! Italia 2021'... "Immerse Yourself in Italy"

Galleria Department Store will hold "Viva! Italia 2021" from the 28th of this month to the 13th of next month.

[Asia Economy Reporter Lim Chun-han] Galleria Department Store announced on the 27th that it will hold 'Viva! Italia 2021' from the 28th of this month to the 13th of next month in collaboration with the Italian Trade Agency. 'Viva! Italia' is part of a global fashion project in collaboration with the Italian Trade Agency and Saks Fifth Avenue in New York, Isetan in Japan, Harvey Nichols in the UK, and others. Domestically, Galleria is the only partner and has jointly hosted the event for four years this year.

This event introduces various contents related to Italian culture, arts, fashion, and food under the theme 'Life is Beautiful.' As a representative event, special exhibitions will be held at Galleria Gwanggyo and Center City in Cheonan to allow customers to experience Italian art.

A variety of events related to Italy, including luxury goods, fashion, lifestyle, and food culture, will be held. At the East Plaza of the luxury goods hall, a pop-up store for the Italian luxury watch brand 'Panerai' will be held from the 4th to the 24th of next month. This pop-up store plans to introduce four representative collections of Panerai and new products for 2021.

At each Galleria branch, an 'Italian Food & Wine Festival' will be held where visitors can experience Italian food culture. In particular, in collaboration with 'Silver Spoon Classic,' representative Italian recipes will be released through apps and YouTube channels. An app coupon event will also be held where key ingredients from the recipes can be purchased at special prices.

In fashion, the luxury goods hall's directly managed men's select shop 'G Street 494 Homme' will offer up to 30% discount promotions on Italian brands such as Cesare Attolini, Kiton, and Marni. Additionally, the Italian design furniture brand 'Kartell' will operate a pop-up store in a shop-in-shop format.

A Galleria official said, “This year's event has prepared art exhibitions and pop-up stores that permeate Italian culture beyond the existing fashion and food content. We hope to provide the joy of experiencing the beauty of Italian culture and arts to people tired in the post-COVID era, offering a special experience like traveling in everyday life.”

This content was produced with the assistance of AI translation services.