Hana Financial Group Officially Launches Activities of the 15th Smart Public Ambassadors

[Asia Economy Reporter Kiho Sung] Hana Financial Group announced on the 26th that the '15th Group Smart Ambassadors' have begun their official activities for six months.

The Hana Financial Smart Ambassadors program is the first university-level external activity in the financial sector, launched in 2012 at the group level. The ambassadors carry out various social contribution activities and brand marketing for Hana Financial Group and play a role in communicating with the MZ generation through social networking services (SNS).

The 15th Smart Ambassadors, consisting of 12 teams (55 members) selected through document screening and interviews, will actively engage in spreading ESG (Environmental, Social, and Governance) management under the theme 'ESG Wannabe,' including ▲planning and participating in ESG campaigns ▲group sports marketing ▲participation in affiliate digital marketing ▲appearing on the group's official YouTube channel 'Hana TV.'

A total prize of 10 million KRW will be awarded to those who complete the activities and outstanding teams, and preferential benefits will be provided when applying for employment at Hana Financial Group.

A representative from Hana Financial's ESG Planning Team said, "The Smart Ambassadors are ESG young leaders representing the group as digital marketers," adding, "We hope they will freely pursue their dreams on digital platforms beyond the constraints of COVID-19."

Meanwhile, Hana Financial Smart Ambassadors have produced a total of 810 ambassadors up to the 14th term and continue to offer opportunities to participate in various group-related events even after completing their activities.

This content was produced with the assistance of AI translation services.