HiteJinro Launches '2021 Thank You Snack Truck' Operation

HiteJinro held the '2021 Appreciation Snack Truck' event on the 25th at the Gangnam Fire Station. Five officials, including HiteJinro Senior Team Leader Jeong Se-young (first from the right) and Gangnam Fire Station Chief Yoon Deuk-soo (second from the right), attended and took a commemorative photo. (Photo by HiteJinro)

[Asia Economy Reporter Seungjin Lee] HiteJinro is launching the ‘2021 Thank You Snack Truck’ event, delivering gratitude and support by visiting fire stations in person.

On the 26th, HiteJinro announced that it will expand the scale of the ‘Thank You Snack Truck’ event this year, presenting generous snacks and gifts to firefighters who dedicate themselves to public safety.

The ‘Thank You Snack Truck with HiteJinro’ event, which started last year, delivered appreciation to about 2,200 firefighters across 20 fire stations under 5 fire headquarters, receiving enthusiastic responses from the firefighters.

This year, to repay the dedication of firefighters, HiteJinro decided to expand the snack truck’s scale. Among the fire stations that submitted participation applications, 30 fire stations under 8 fire headquarters in Seoul, Gyeonggi, Incheon, Jeju, Changwon, Jeonnam, Jeonbuk, and Daejeon were selected to support snacks for a total of about 3,300 firefighters.

In addition to popular snack menus such as New York hot dogs, tteokbokki, and fruit cubes made with local specialties, a lucky draw event will be held to give away chicken and pizza coupons, as well as popular brand goods from HiteJinro.

Starting with Gangnam Fire Station in Seoul on the 25th, the event will visit fire stations in Seoul over three days, and sequentially visit fire stations nationwide over six months until October 7, delivering messages of gratitude and support.

As the Thank You Snack Truck receives high praise from on-site firefighters, the plan is to expand the number of supported targets and scale every year to reach all firefighters nationwide.

Kim In-gyu, CEO of HiteJinro, said, “We hope that the snack truck event will help firefighters, who work tirelessly for public safety, to relieve some of their fatigue,” adding, “HiteJinro will continue to consider various ways to improve firefighters’ welfare and strive to provide ongoing support.”

Meanwhile, since 2018, HiteJinro has signed an agreement with the Fire Agency to improve firefighters’ working conditions and has been conducting various support activities. These include ▲holding non-face-to-face sports competitions to enhance firefighters’ physical fitness ▲supporting equipment for wildfire prevention in the Gangwon region ▲support activities for firefighters’ bereaved families ▲operating public safety campaign programs.

This content was produced with the assistance of AI translation services.