"Coupang Friends Focus on Health Management While Receiving Monthly Salary for One Month"… Implementation of 'Coupang Care'

Deterioration of Health Indicators Such as Blood Pressure and Blood Sugar Among Delivery Workers
Expert Consultation and Support for Diet and Stress Management Provided
8 out of 10 Participants Report "Improved Health Management Skills"
Coupang Hopes to Set a New Standard in the Delivery Logistics Industry

[Asia Economy Reporter Kim Bo-kyung] Coupang announced on the 25th that it is fully operating the 'Coupang Care' program, which suspends delivery workers from work for a month and supports health management with paid leave.

Coupang Care is a program jointly developed by Coupang and experts in the medical and healthcare fields. Delivery workers (Coupang Friends) whose health indicators such as blood pressure and blood sugar have relatively worsened are required to stop delivery work for one month and focus solely on health management. During the program period, salaries are paid as usual.

Participants in the program receive health promotion education from experts on nutrition intake, exercise, and disease management. Through expert consultations, various supports such as optimized diet, exercise, smoking and drinking cessation, sleep, and stress management are provided individually.

It is also notable that the program encourages voluntary and active participation from participants. Each participant sets an ideal type as a role model, such as a celebrity or famous sports star, and tries to get as close as possible to the role model over four weeks.

Participants choose their own role model as a nickname, such as "Kim Rae-won with tall height and balanced body" or "Yoo Jae-suk who always smiles positively and energetically," and focus on improvement efforts.

According to a survey of participants, 82% responded that their health improved and their health management ability increased after participating in the program. The response rate for "I want to recommend this program to my colleagues" reached 87%. Coupang produced a video of the program operation process and released it on its YouTube channel.

Kang Han-seung, Coupang's Chief Operating Officer, said, "We have prepared and launched the Coupang Care program based on the principle that workers' health and safety are the top priority," adding, "Along with Coupang's direct employment and five-day workweek, we hope this program will spread as a new standard in the parcel logistics industry."

This content was produced with the assistance of AI translation services.