The group BTS achieved four awards at the '2021 Billboard Music Awards (BBMA),' one of the three major music award ceremonies in the United States. (Photo by BigHit Music)

The group BTS achieved four awards at the '2021 Billboard Music Awards (BBMA),' one of the three major music award ceremonies in the United States. (Photo by BigHit Music)

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[Asia Economy Reporter Donghyun Choi] The group BTS (Bangtan Sonyeondan) honored with four awards at the '2021 Billboard Music Awards (BBMA)', one of the three major music award ceremonies in the United States.


On the 23rd (local time) at 8 p.m., BTS won all four nominated categories?'Top Selling Song', 'Top Song Sales Artist', 'Top Duo·Group', and 'Top Social Artist'?at the '2021 BBMA' held at the Microsoft Theater in Los Angeles, California.


They took home trophies in the 'Top Selling Song' and 'Top Song Sales Artist' categories for the first time this year, and in the 'Top Social Artist' category, they won for the fifth consecutive year since their first invitation to the Billboard Music Awards in 2017.


BTS competed against prominent global musicians to make the winners' list. In the 'Top Selling Song' category, they won the trophy with their global hit 'Dynamite', beating out songs like Gabby Barrett and Charlie Puth's 'I Hope', Cardi B's 'WAP', Megan Thee Stallion's 'Savage', and The Weeknd's 'Blinding Lights'. The 'Top Duo·Group' category included nominees such as AC/DC, AJR, Dan and Shay, and Maroon 5, while the 'Top Song Sales Artist' category had Justin Bieber, Megan Thee Stallion, Morgan Wallen, and The Weeknd alongside BTS.


Through a video message, BTS said, "We are honored to receive the (Top Song Sales) award. We wanted to share fresh energy with many people through 'Dynamite', and we believe this award is proof that we achieved that goal," adding, "Thank you for loving our music."

BTS's performance of their new song "Butter" at the 2021 Billboard Music Awards. (Photo by BigHit Music)

BTS's performance of their new song "Butter" at the 2021 Billboard Music Awards. (Photo by BigHit Music)

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On the same day, BTS also participated as performers, delivering the first stage performance of their new digital single 'Butter'. The performance was structured to compress the actual award ceremony flow, from the waiting room and red carpet to the stage set, giving the impression that BTS was participating in the ceremony on-site.


Waiting their turn in the waiting room as humble young men, BTS then moved to the stage set, where the members transformed into shining stars. As the space expanded, the atmosphere intensified, and BTS's captivating and charismatic performance peaked on the spectacular award ceremony stage in the latter part of the song.



BTS showcased their unique charm through group and unit choreography while moving through various spaces. The interesting story composition, grand stage set, and BTS's cheerful yet dynamic performance combined to bring out the full appeal of the summer song 'Butter'.


This content was produced with the assistance of AI translation services.

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