Hana Financial Group Launches 'Aesseuji (ESG) Dance Challenge'

[Asia Economy Reporter Kiho Sung] Hana Financial Group announced on the 23rd that it will hold the ‘Aesseuji (ESG) Dance Challenge’ until the 21st of next month to share the group’s mid- to long-term ESG (Environment, Social, Governance) vision with the MZ generation and to encourage natural ESG practices in daily life.

The ‘Aesseuji Dance Challenge’ is conducted by dancing energetically to the Hana Financial Group ESG campaign song ‘Aesseuji Song’ and rapper Raewon’s choreography, and uploading dance videos on the short video platform TikTok.

Hana Financial Group will select outstanding content among participants of the ‘Aesseuji (ESG) Dance Challenge’ and provide prizes such as ▲Son Heung-min’s autographed jersey ▲Son Heung-min’s autographed soccer ball ▲limited edition eco bag by rapper Raewon.

Already, many influencers including Super Junior’s Shindong, Girls’ Generation’s Hyoyeon, and comedian Park Sung-kwang have joined the challenge with their own humorous and unique choreography, showing great interest in Hana Financial Group’s ESG campaign.

Meanwhile, in April, Hana Financial Group shared its ESG vision campaign with the public by releasing ESG campaign advertisements featuring actor Kim Soo-hyun and rapper Raewon as models, titled 「A Farewell for This Planet」 and 「ESG Campaign Song」, on TV, YouTube, Facebook, and other digital platforms.

A Hana Financial Group official said, “This event was planned as part of a way for the MZ generation to easily understand and participate in the purpose and meaning of Hana Financial Group’s ESG campaign,” adding, “We will continue to prepare various events so that more ‘ESG Wannabes’ (people who wish to participate in and spread ESG) join in practicing ESG in daily life.”

This content was produced with the assistance of AI translation services.