KB Kookmin Bank Signs Additional Sponsorship Agreement with Pro Gaming Team 'Sandbox Gaming'

The new official team name will be 'Liiv Sandbox' for activities

[Asia Economy Reporter Park Sunmi]KB Kookmin Bank announced on the 21st that it has additionally signed a naming sponsorship agreement with Sandbox Gaming's eSports pro gaming team, including the KartRider team and the FIFA Online team.

Through this sponsorship, all eSports teams owned by Sandbox Gaming will operate under the official name "Liiv Sandbox." KB Kookmin Bank had previously signed a naming sponsorship with Sandbox Gaming's League of Legends (LOL) team in December last year. Liiv Sandbox is a name combining KB Kookmin Bank's mobile platform brand "Liiv" and "Sandbox Gaming."

KB Kookmin Bank and Sandbox Gaming plan to contribute to the cultural development of eSports, which has become a mainstream culture among the MZ generation, through this integrated sponsorship agreement and to take the lead in active communication with fans through marketing event collaborations.

Meanwhile, the KartRider team won the championship in the online racing game "KartRider" eSports tournament, "2021 Shinhan Bank Hey Young KartRider League Season 1," held on the 15th. The Liiv Sandbox KartRider team is expected to be a strong contender for the championship in Season 2 based on solid teamwork.

A KB Kookmin Bank official stated, "We hope this sponsorship will be an opportunity to strengthen communication with the MZ generation," and added, "We will fully support Liiv Sandbox to contribute to the development of the eSports industry."

This content was produced with the assistance of AI translation services.