[Asia Economy Reporter Hyunseok Yoo] InscoBee announced on the 10th that CEO Gu Jagap participated in the ‘Children’s Traffic Safety Relay Challenge’ to prevent children's traffic accidents and establish a safe traffic culture.


Recently, as companies accelerate their ESG management (Environment, Social, Governance), a craze for ‘challenges’ in the form of public interest campaigns is spreading. The direct participation of the ‘faces’ representing companies adds significance, drawing attention by exerting influence on social issues requiring interest such as environmental protection and children’s traffic safety.


The ‘Children’s Traffic Safety Relay Challenge’ is a relay campaign initiated by the Ministry of the Interior and Safety and the Ministry of Education to build national consensus on preventing traffic accidents in school zones and to create a traffic culture that prioritizes child protection.


InscoBee CEO Gu Jagap participated in the campaign after being nominated by Choi Woncheol, CEO of JB Asset Management, a subsidiary of JB Financial Group. He posted a photo holding a children’s traffic safety slogan, ‘1 (Il) Stop, 2 (Yi) Sides, 3 (Sam) Seconds, 4 (Sa) Accident Prevention,’ on social networking services (SNS) to spread the message about children’s traffic safety.


Gu Jagap, CEO of InscoBee, said, “Participating in this campaign during May, the month of family, made me feel a sense of responsibility as an adult to safely protect children who will lead the future of the country,” and added, “InscoBee will also fulfill its social responsibility to create an environment where children can live safely.”



Meanwhile, CEO Gu Jagap nominated Choi Dongjae, CEO of OncoTag Diagnostic, and Kim Namsik, CEO of Pharmacro, as the next participants in the Children’s Traffic Safety Relay Challenge.


This content was produced with the assistance of AI translation services.

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