Orion Launches Limited Edition 'Kkobuk Chip' Featuring Brave Girls' Yujeong

Girl group Brave Girls member Yujeong is holding three limited edition Kkobuk Chip packages. (Photo by Orion)

[Asia Economy Reporter Seungjin Lee] Orion announced on the 10th that it has started selling three types of 'Kkobuk Chip Limited Edition Packages' featuring the image of Brave Girls member Yujeong.

This Kkobuk Chip limited edition package will be sold with the concept of "four layers of enjoyable texture," capturing Yujeong's unique bright and lively image. The three packages are designed to highlight the characteristics of each product: 'Corn Soup Flavor,' where Yujeong expresses four layers with her fingers; 'Choco Churros Flavor,' featuring an image of her enjoying churros at an amusement park; and 'Injeolmi Flavor,' with a photo of her wearing a hanbok and holding injeolmi.

To commemorate the launch of the Kkobuk Chip limited edition, Orion will also hold an online event. From mid-May to the end of May, customers who purchase the Kkobuk Chip limited edition package and post a certification on their personal social networking service (SNS) with a hashtag will be entered into a draw to receive a specially made 'Yujeong Chip,' which replaces the Kkobuk Chip name on the packaging with Yujeong's name. A total of 500 winners will be selected. Detailed participation methods will be announced later through Orion's official Instagram. Additionally, a snack package containing a photocard with Yujeong's special image and her autograph will be sold online in limited quantities at the end of May.

Meanwhile, Orion selected Yujeong as the model for Kkobuk Chip last March. Yujeong is nicknamed 'Kkobukjwa' because she resembles the cartoon character 'Kkobugi.' Her fans have sent numerous requests to Orion via SNS and other channels to appoint her as the Kkobuk Chip model. Orion responded to the support from fans and consumers and judged that Yujeong's lively image fits well with Kkobuk Chip.

An Orion official said, "This limited edition was planned to actively communicate with consumers and provide enjoyment," adding, "We expect the synergy between the lively product concept of Kkobuk Chip and Brave Girls' Yujeong's unique bright image."

This content was produced with the assistance of AI translation services.