Domestic Car Company Brand Reputation No.1 is 'Hyundai Motor' View original image


[Asia Economy Reporter Changhwan Lee] On the 8th, the Korea Corporate Reputation Research Institute announced that it analyzed the big data reputation of five domestic automobile brands over the past month, with Hyundai Motor Company ranking first, Kia second, and Ssangyong Motor third.


This analysis was based on 9,267,278 pieces of big data related to domestic automobile brands collected from the 6th of last month to the 6th of this month. The 4th place was Korea GM, and the 5th was Renault Samsung Motors.


The domestic automobile brand reputation was investigated by subdividing into participation index, media index, communication index, community index, and social contribution index.


The Hyundai Motor brand reputation index ranked first with 4,888,742, which is a 0.61% decrease compared to the brand reputation index of the previous month. Kia's brand reputation index ranked second with 2,141,035, down 12.9% from the previous month.



Ssangyong Motor rose 121.34% from the previous month to 1,242,636, Korea GM increased 5.61% to 631,357, and Renault Samsung Motors fell 54.15% to 363,507.


This content was produced with the assistance of AI translation services.

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