Domestic Car Company Brand Reputation No.1 is 'Hyundai Motor'
[Asia Economy Reporter Changhwan Lee] On the 8th, the Korea Corporate Reputation Research Institute announced that it analyzed the big data reputation of five domestic automobile brands over the past month, with Hyundai Motor Company ranking first, Kia second, and Ssangyong Motor third.
This analysis was based on 9,267,278 pieces of big data related to domestic automobile brands collected from the 6th of last month to the 6th of this month. The 4th place was Korea GM, and the 5th was Renault Samsung Motors.
The domestic automobile brand reputation was investigated by subdividing into participation index, media index, communication index, community index, and social contribution index.
The Hyundai Motor brand reputation index ranked first with 4,888,742, which is a 0.61% decrease compared to the brand reputation index of the previous month. Kia's brand reputation index ranked second with 2,141,035, down 12.9% from the previous month.
Hot Picks Today
While Samsung Falters, China Rises: "Chinese DRAM" Turns a Profit in Just One Year
- "Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- "Striking Will Lead to Regret": Hyundai-Kia Employees Speak Out... Uneasy Stares Toward Samsung Union
- Despite Captivating the Nation for Over a Month... "Timmy" the Whale Ultimately Found Dead
- "That? It's Already Stashed" Nightlife Scene Crosses the Line [ChwiYak Nation] ③
Ssangyong Motor rose 121.34% from the previous month to 1,242,636, Korea GM increased 5.61% to 631,357, and Renault Samsung Motors fell 54.15% to 363,507.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.