K Shopping Builds Korea's Largest Digital Studio... Accelerates Eco-Friendly Management

The largest media wall and LED lighting facilities installed inside the K Shopping studio in Korea.

[Asia Economy Reporter Lim Chunhan] K Shopping announced on the 6th that it will take the lead in eco-friendly management by establishing an eco-friendly facility system within its TV and mobile studios.

Last month, K Shopping introduced the largest LED screen media walls in Korea, measuring 25m wide and 3.6m high, in two broadcasting studios within its media center. Additionally, a media wall was installed in a mobile-exclusive studio to broadcast various 3D graphic content, significantly enhancing video production capabilities.

The introduction of the media walls greatly improved the broadcasting production environment. Unlike before, when sets were individually produced and replaced for each broadcast, the use of LED screens enabled diverse expressions and reduced the annual fixed set production costs by approximately 250 million KRW. Furthermore, the number of daily broadcast recordings increased by about 20%, and the time previously spent on set changes was utilized to enhance the details of pre-produced videos, thereby improving the quality of broadcasts.

By utilizing the media walls, product videos filmed directly at production sites or the process from production to sales are presented in a story format to help customers better understand. For intangible product broadcasts such as travel and insurance, which were difficult to express with fixed sets, more detailed product explanations became possible through the use of various videos including travel destination footage and detailed product information.

K Shopping replaced all tungsten lights previously used in the studios with LED lights, reducing power consumption during lighting operation by up to 70%. LED lights are eco-friendly as they do not use mercury in the manufacturing process, and their lifespan is more than 10 times longer than tungsten lights, which require frequent filament replacements, significantly reducing related waste.

Kim Taehwan, Vice President of KTH, stated, “Starting with the establishment of eco-friendly studios, K Shopping will continuously implement measures to minimize environmental damage in various areas.” He added, “Going forward, KTH will expand active investments for the environment throughout its management to fulfill corporate responsibility.”

This content was produced with the assistance of AI translation services.