Samsung Fire & Marine Insurance Launches New Ad 'The Start of Health Management' Featuring Yoo Jae-suk

Highlighting the Importance of Health Management and the Image of 'Health Insurance is Samsung Fire & Marine Insurance'

[Asia Economy Reporter Ki Ha-young] Samsung Fire & Marine Insurance announced on the 6th that it will newly release a new advertisement titled "The Beginning of Health Management," themed around the importance of health care.

They enhanced consistency and message delivery by integrating Yoo Jae-suk, who is already active as the advertising model for Samsung Fire & Marine Direct, as the corporate PR model. While Yoo Jae-suk's "bu-kae" (secondary character) has been used to convey various products in previous Samsung Fire & Marine Direct ads, this corporate PR advertisement captures the sincere side of Yoo Jae-suk as a person striving to maintain his best condition.

Despite being middle-aged, Yoo Jae-suk's consistent exercise routine to show a better version of himself to viewers was used to effectively deliver the message that "Health insurance is Samsung Fire & Marine Insurance."

Samsung Fire & Marine Insurance's new advertisement can be seen on cable TV, YouTube, newspaper pages, and outdoor advertising towers.

Samsung Fire & Marine Insurance also plans to newly release a print advertisement series titled "Good Insurance Dictionary." It is characterized by expressing the message of taking care of health in daily life in the form of an encyclopedia.

Jeon Eun-seok, head of the brand strategy department at Samsung Fire & Marine Insurance, said, "We wanted to express Samsung Fire & Marine Insurance as a company that easily helps with health management in daily life," adding, "We will continue to carry out various activities to be remembered as a 'good insurance' company for customers in line with the brand slogan 'Good Insurance for You.'"

This content was produced with the assistance of AI translation services.