GS Shop, ‘Ddok.So.Ri’ Revamp Boosts Sales... Surpasses 5 Billion KRW in Cumulative Revenue After 6 Episodes

The 'Ttok.So.Ri.' program broadcast every Friday at 7:35 PM on GS Shop.

[Asia Economy Reporter Lim Chun-han] GS Shop announced on the 4th that ‘Ddok.So.Ri’ has seen an increase in sales and positive customer responses after its revamp. Ddok.So.Ri is the longest-running home shopping program, airing every Friday at 7:35 PM.

In March, Ddok.So.Ri underwent a major revamp with the catchphrase “Smartly, Communicating, Real Life.” The response after the program’s revamp has been enthusiastic. It sells products composed of exclusive benefits only available on Ddok.So.Ri, such as Dyson vacuum cleaners, Smart Cara food waste processors, and Don Spike steaks, surpassing 5 billion KRW in transaction volume within just six broadcasts.

Customer interaction has also increased. In particular, the real-time live talks sent by customers during the live broadcast are 50 times more than the average live talks on GS Shop programs. GS Shop attributes Ddok.So.Ri’s popularity to host Lee Sang-min and the customer communication content. Lee Sang-min generously shares his own shopping know-how, usage tips, and personal recipes.

The PD of GS Shop’s Ddok.So.Ri said, “It’s not just a home shopping broadcast explaining the advantages of products, but the secret to popularity lies in dedicating more time to vivid stories that everyone can relate to and communication content with customers,” adding, “We will continue to create a new home shopping identity through communication with customers.”

This content was produced with the assistance of AI translation services.