Cheil Worldwide, Jeonggwanjang 'Hwaerak' Ad Gains Popularity... "Supporting Women's Menopause Life"

Hwa-aerak advertisement produced by Cheil Worldwide.

[Asia Economy Reporter Lim Chunhan] Cheil Worldwide announced on the 4th that the KGC's Hwaerak advertisement, which sincerely captures the challenging and autonomous lifestyle of middle-aged women, is gaining great popularity among consumers.

The Hwaerak advertisement supports women's menopausal life, showing them enjoying the second half of their lives splendidly without succumbing to menopause. It highlights confident and unique menopausal women who dance idol dances more stylishly and confidently than young dancers, ride motorcycles speeding down the road, and go on night trekking with friends?images rarely seen in previous advertisements.

In particular, the narration by actress Kim Sung-ryung, calmly stating, "I vow to myself to spend menopause as myself, smartly, cheerfully, and in our own way," along with the stylish advertisement music, enhances the immersion of the advertisement.

A Cheil Worldwide official said, "This advertisement was inspired by the fact that the so-called Generation X, born after the baby boom generation, has newly started to be targeted for menopause. We added authenticity to the advertisement by casting ordinary people who cherish themselves and live self-directed lives as models."

This content was produced with the assistance of AI translation services.