"GuPo Dog Market Image We Will Erase" Busan Science and Technology University Selected for 'Community Coexistence and Cooperation Support Project'

Busan Buk-gu Office and Gupo Market Sign Agreement to Operate Commercial Area Revitalization Program

Busan University of Science and Technology held a consortium agreement signing ceremony with Buk-gu Office on the 3rd in the main conference room of the university's main building. Photo by Jeong Myeong-hee, Buk-gu Office Chief, and Kang Gi-seong, President, from the front row left.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] The consortium of Busan Institute of Science and Technology (President Kang Ki-seong) and Buk-gu Office of Busan (Mayor Jeong Myeong-hee) has been selected for the '2021 Regional Community Win-Win Cooperation Support Project.'

This project, hosted by Busan City and the Busan Talent Lifelong Education Promotion Agency, aims to strengthen the role of universities as key institutions for solving regional issues and driving regional innovation by utilizing human and material infrastructure.

Universities, local public institutions, and private organizations collaborate to carry out projects supporting the development of community cooperation and contribution models.

On the 3rd, Busan Institute of Science and Technology held a consortium agreement signing ceremony with Buk-gu Office in the university main building's conference room, officially launching programs to revitalize the Gupo Market and the commercial area around Gupo Station, which have been struggling due to COVID-19.

President Kang Ki-seong and Mayor Jeong Myeong-hee personally attended the signing, agreeing to link the human and material infrastructure of both institutions to ensure smooth operation and achievement of project outcomes.

The two institutions plan to build a promotional platform for Gupo Market, develop a roadmap and market tour courses, and implement aggressive promotional marketing using SNS.

They also plan to produce a Gupo Market guide map and provide attractions and experience programs for visitors through cultural content development.

In particular, to overcome the negative image socially associated with the Gupo dog market, they will establish a pet-friendly center in the demolished dog market area and jointly develop various accessories and supplies for pets.

Busan Institute of Science and Technology will hold various competitions centered on design students to develop promotional content for Gupo Market and the station area, and plans to develop key products of Gupo Market into picture books using augmented reality.

Busan City will provide 45 million KRW in support funds, and Busan Institute of Science and Technology and Buk-gu Office will each contribute 5 million KRW in matching funds. The project will be promoted through the utilization of university human and material resources and active administrative support from Buk-gu Office of Busan.

President Kang Ki-seong said, “We are continuously striving to create development plans and spread achievements for coexistence by communicating with the local community,” adding, “We hope that the project operation involving not only university members but also Buk-gu Office and Buk-gu residents will greatly help revitalize commercial areas facing crises due to COVID-19.”

This content was produced with the assistance of AI translation services.