Gwangju Bank Hosts UCC Video Contest

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Bank (President Song Jong-wook) announced on the 3rd that it will hold a UCC contest for customers and accept entries from the 10th of this month until the 7th of next month.

As the non-face-to-face culture has expanded due to the prolonged COVID-19 pandemic, marketing through online channels such as YouTube and live broadcasts is becoming active. In this context, Gwangju Bank decided to hold this UCC contest to attempt various communications with customers beyond providing financial services.

This contest allows participation as an individual or a team, and applicants can choose one of two themes.

▲ UCC videos that can well represent the Gwangju Bank brand image ▲ Videos within 2 minutes that convey the meaning of the campaign song "Sangsaengro" to be released on the Gwangju Bank homepage on the 14th of next month. Participants should produce one of these and submit it via email.

Detailed information about the contest application can be found on the Gwangju Bank homepage and the official Gwangju Bank SNS channels on Facebook and Instagram.

The winners will be announced individually or through a homepage notice in July. The grand prize winner will receive 5 million KRW, the excellence award winner 3 million KRW, and three winners of the merit award will each receive 1 million KRW.

Park Kwang-soo, head of the Public Relations Department at Gwangju Bank, said, "We hope this UCC contest will be an opportunity for Gwangju Bank's brand image to become more familiar to many people," and added, "We will strengthen Gwangju Bank's unique brand image and grow into a sustainable 100-year bank trusted by our customers."

This content was produced with the assistance of AI translation services.