"Content Expert Behind Misaeng, Signal, Goblin" Wavve Appoints CJ ENM's Lee Chan-ho as CCO

[Asia Economy Reporter Joeslgina] Wave, an online video service (OTT) that announced a goal of investing 1 trillion KRW in original productions by 2025, has recruited an expert to strengthen its content competitiveness.

Content Wave, which operates OTT Wave, announced on the 3rd that it appointed former Studio Dragon CP Lee Chan-ho as Chief Content Officer (CCO) and Head of the Content Strategy Division.

The new head joined CJ Media (now CJ ENM) in 2004 and has been active at Studio Dragon from 2016 until recently. He is a content expert who served as the lead producer for major works such as the dramas "Misaeng," "Goblin," "Signal," "Secret Forest," "100 Days My Prince," and the "Voice" series, all of which were hits.

Wave expects that with the addition of Lee, who has extensive experience in planning and producing numerous acclaimed dramas, it will be able to present high-quality original works.

With the recruitment of the CCO, the establishment of a planning studio that Wave is promoting is also expected to accelerate. Wave plans to establish a separate planning studio as early as the first half of the year to showcase well-made content as well as tentpole content through focused investment. Tentpole refers to a core commercial content that acts as a support pillar for cash flow throughout the year by investing massive capital, similar to the poles that support a tent.

Currently, planning and development are underway for multiple works, including "Tracer (working title)." "Tracer," scheduled to be released by Wave at the end of this year, is written by Kim Hyun-jung, the writer of "Fabricated City," and directed by Lee Seung-young, the director of "Voice 2." It features an exhilarating story about a National Tax Service investigator who fights against capital and power, and casting is currently in progress.

The new head stated, "I am planning various genres of content that can show Wave's unique color, and I will build a strong K-content lineup with global competitiveness."

This content was produced with the assistance of AI translation services.