"Let's Boycott" vs "We Should Teach Them a Lesson with a Buying Campaign": McDonald's Ad Video Sparks Gender Conflict

McDonald's has selected Jaejae as its advertising model, sparking controversy over feminism. Male and female netizens have even engaged in competing boycotts and purchase campaigns. Photo by McDonald's YouTube capture

[Asia Economy Reporter Kim Choyoung] McDonald's has sparked an unexpected feminism controversy by selecting the yeonbanin (celebrity + ordinary person) 'Jaejae' as its advertising model. Male and female netizens are engaged in heated debates online, leading to a showdown between boycott and purchase campaigns.

According to the distribution industry on the 3rd, McDonald's Korea recently posted a video titled "Big Mac Mania Taste Target! McDonald's Limited Edition Big Mac Lunchbox Release" featuring yeonbanin 'Jaejae' as the model on its official YouTube channel.

After seeing this, a netizen posted on the online community 'BobaeDream' a post titled "Let's start a war against feminists. Let's boycott McDonald's. Let's unite too." The poster said, "They openly use a person (Jaejae) who has certified herself as a feminist as a model. It seems to be the work of feminists in the marketing team," and suggested a McDonald's boycott, saying, "Let's show them too. Complaining only inwardly never changes anything."

The author emphasized, "Let's carry out an anti-feminist movement. We need to show that we can unite well so that it gets media coverage and reduces the influence of feminists," adding, "She (Jaejae) is a representative feminist who graduated from Ewha Womans University, the cradle of feminists, and has publicly announced a non-marriage ceremony on broadcasts. Such a person must disappear for the birth rate to rise."

The post gained significant support, reaching 140,000 views and over 700 comments within a day, ranking first in the 'Community Popular Posts.'

Meanwhile, female netizens expressed that they could not understand the male netizens' reactions and responded by launching a purchase campaign. Female netizens posted comments such as "Let's punish the boycott with a purchase campaign" and "I ordered from McDonald's. I want to show the phenomenon where the more Korean men boycott, the higher the sales go," uploading purchase verification photos of McDonald's on social networking services (SNS). It is also known that they are holding McDonald's gifticon events.

The controversial McDonald's advertisement video surpassed 330,000 views on the morning of the 3rd. Currently, male and female netizens are even competing through 'like' and 'dislike' buttons.

Meanwhile, Jaejae is known as the planning PD and MC of SBS web entertainment show 'Civilization Express.'

This content was produced with the assistance of AI translation services.