Golden Blue Wins Grand Prize at Belgium Monde Selection

[Asia Economy Reporter Lim Hye-sun] Golden Blue's whiskey brands 'Golden Blue' and 'Phantom' announced on the 30th that they won the Grand Gold Award and Gold Award at the 2021 Belgium Monde-Selection, a global liquor competition.

'Golden Blue Sapphire' and 'Golden Blue Diamond' have participated since 2015 and have won awards for seven consecutive years, receiving the Gold Award this year. In particular, 'Golden Blue 20 Year Summit' received the Grand Gold Award, given to products with the highest quality among whiskeys worldwide, for six consecutive years.

'Golden Blue' has risen to the number one market share in the domestic whiskey market with its smooth taste and alcohol content preferred by everyone, and recently surpassed 50 million bottles in cumulative sales.

'Phantom' has also continuously won awards at Monde-Selection, and this year 'Phantom Original 17' received the Grand Gold Award, while 'Phantom Original Reserve' received the Gold Award. 'Phantom' is a product targeting the MZ generation and female consumers, shifting the main target of whiskey, which was once considered exclusive to middle-aged men.

Kim Dong-wook, CEO of Golden Blue, said, "We will continue to lead the market as a representative brand of K-whiskey and will not neglect our efforts until the day Korea becomes a whiskey homeland."

Monde-Selection is an international liquor competition held in Brussels, Belgium, and is considered one of the world's top three liquor competitions along with the International Wine & Spirit Competition (IWSC) in London, UK, and the San Francisco World Spirits Competition (SWSC) in the United States.

This content was produced with the assistance of AI translation services.