LG Uplus Wins Triple Crown at the iF Design Award

Awards in VR Headsets, Complex Cultural Space Apps, and Elementary Education Services

[Asia Economy Reporter Koo Eun-mo] LG Uplus announced on the 30th that it won a total of three main awards in two categories at the ‘iF Design Award 2021’.

At this competition, LG Uplus received four main awards for ▲virtual reality (VR) headset ‘U+ SlimVR’ ▲mobile app service ‘Ilsangbi Ilsangui Teum’ ▲elementary education service ‘U+ Chodeungnara’. The iF Design Award is an international design award hosted by Germany’s International Forum Design and is considered one of the world’s top three design competitions along with Germany’s ‘Red Dot Design Award’ and the United States’ ‘IDEA Design Award’.

First, U+ SlimVR won in the product design category. Compared to existing HMDs released on the market, it was praised for its smaller size and lighter weight, enhancing comfort and portability. The material of the ‘face form’ that touches the face was made softer to accommodate various face sizes, and the ability to block external light as much as possible also had a positive impact.

The Ilsangbi Ilsangui Teum app, which won the main award in the communication category, is a concept that expands LG Uplus’s offline complex cultural space targeting the MZ generation into an online platform. Services and information provided on each floor are connected through the mobile app, allowing users to make cultural facility reservations, order coffee, and rent services. This award emphasized the app’s intuitive and practical user experience (UX) and user interface (UI). The app’s design was also evaluated for its balanced aesthetics and uniqueness, firmly expressing the brand identity.

The home study service U+ Chodeungnara also won in the communication category. It satisfied high evaluation criteria with three features: ▲design easy for elementary students to use ▲providing an enjoyable learning experience ▲learning inducement through characters. It was also praised for being useful in the ‘untact education environment’ caused by COVID-19.

Yoo Hye-jong, head of UX at LG Uplus, said, “This achievement is meaningful as it was earned by competing against over 10,000 services submitted from 52 countries worldwide,” and added, “We will continue to present advanced designs that clearly express LG Uplus’s brand identity while enhancing usability for customers.”

This content was produced with the assistance of AI translation services.