May 3rd: Gyeongnam Sarang Gift Certificates 10% Discount Sale on 10 Billion Won

May Family Month, "Express Your Heart with 'Gyeongnam Sarang Gift Certificates'" View original image

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Saeyan] Gyeongsangnam-do continues to offer a 10% discount on Gyeongnam Love Gift Certificates worth 10 billion KRW in celebration of Family Month in May.


During Family Month in May, even if all 10 billion KRW worth of gift certificates at a 10% discount are sold out, it will still be possible to purchase gift certificates at the non-discounted price until May 9.


The 10% discount purchase of Gyeongnam Love Gift Certificates is limited to 300,000 KRW per person per month. It should be noted that purchases exceeding 300,000 KRW will be made at the non-discounted price.


To revitalize the local economy, which has been depressed due to COVID-19, the province sold Gyeongnam Love Gift Certificates worth 60 billion KRW at a 10% discount until April. They plan to issue a total of 80 billion KRW worth by the first half of the year.


The province analyzed that the steady popularity of the Gyeongnam Love Gift Certificates is due to the high 10% discount rate amid the prolonged COVID-19 pandemic and the increase in affiliated stores.


In particular, due to the ongoing COVID-19 situation, consumers prefer contactless and secure payment methods using mobile phones, which is further expanding the use of gift certificates.


Last year, the discount rate was flexibly operated between 7% and 10%, but this year, to restore consumer sentiment, the 10% discount sale has continued. As a result, in April, Gyeongnam Love Gift Certificates worth 15 billion KRW were sold out in just one day.


As of the end of March, the number of Zero Pay affiliated stores in the Gyeongnam region was about 108,000, more than double compared to last year (about 49,000 as of March).


Currently, when paying with gift certificates, a mixture of Zero Pay or individual payments by each gift certificate occurs. This will be improved so that users can directly select the payment method on all apps by May.





This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing