What’s the story behind 'Seongha Sundaeguk' appearing on the outdoor bus stop billboard?

Baemin, Our Neighborhood Boss Support Campaign Gains Attention

#. On the 12th, near Mia Sageori Station bus stop in Gangbuk-gu, Seoul. On that day, an outdoor advertisement at the bus stop displayed a restaurant ad starting with "To the owner of Seongha Sundaeguk." The letter in the ad contained messages from a nearby restaurant, saying "I really wanted to send a message of support at least once," and "Let's overcome these difficult times and continue doing business together for a long time like family."

#. Near Hoegi Station bus stop in Dongdaemun-gu, Seoul, a story supporting the galbi restaurant ‘Tteularae’ was posted. The letter shared a story of an office worker who gained much strength from this restaurant during their job-seeking days. He wrote, "While preparing for employment, the owner sent me encouraging messages and generously provided food," adding, "It felt like eating a meal made by my mother, and it brought me to tears."

These bus stop restaurant advertisements were created from stories submitted to the ‘Our Neighborhood Boss Support Campaign’ conducted by Baedal Minjok (Baemin) last February. The campaign received about 3,100 support messages over approximately three weeks. Baemin selected five of these to produce and install as outdoor advertisements at bus stops.

Although not made into advertisements, surprise gifts were also delivered to 500 restaurant owners whose stories were selected in the support campaign. Baemin sent support letters containing the selected stories along with flowers on behalf of the applicants. Gwon Yong-gyu, Head of Value Management at Woowa Brothers, said, "We planned this event to deliver the support of Baemin app users to restaurant owners going through difficult times," adding, "Baemin will continue to prepare various campaigns to become a warm platform where customers and owners can communicate both online and offline."

This content was produced with the assistance of AI translation services.