LG Electronics Installs Transparent OLED Signage at Unmanned Coffee Shop in Large Singapore Shopping Mall

A customer who ordered coffee is waiting at an unmanned coffee shop in Singapore equipped with LG Electronics' transparent OLED signage. (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 28th that it supplied 55-inch transparent OLED signage to the 'Crown Coffee' store located in 'Plaza Singapura,' a large shopping mall on Orchard Road, the largest entertainment district in Singapore.

This store is an unmanned store where customers can order drinks through kiosks or a dedicated application (app). LG Electronics installed transparent OLED signage in front of the store booth. The transparent OLED signage displays promotional videos of the store or shows the coffee-making process behind the screen, allowing customers to check how to use the unmanned store through the videos on the screen.

An LG Electronics official said, "This installation is significant as it presents a blueprint for stores in the contactless era through the wide applicability of transparent OLED signage," adding, "In fact, Crown Coffee is being recognized locally for introducing innovative technology into the traditional retail industry and presenting a new breakthrough."

Transparent OLED signage is used at hotel check-in counters and store consultation booths. Unlike LCD signage, it does not require a backlight and maximizes the advantages of OLED, where each pixel emits light, LG Electronics explained. Baek Ki-moon, Executive Vice President of LG Electronics' ID Business Division, said, "Based on world-class transparent OLED technology leadership, we will continue to realize customer satisfaction in various fields."

This content was produced with the assistance of AI translation services.