Songpa-gu Tourism Souvenir Idea Contest

From May 3 to June 30... Total Prize Money of 5.5 Million Won... Selected Works to Be Made into Tourist Souvenirs

[Asia Economy Reporter Park Jong-il] Songpa-gu (Mayor Park Seong-su) is embarking on the production of tourism souvenirs incorporating residents' ideas.

To this end, the district is holding the "Tourism Souvenir Idea Contest Made by My Own Hands in Songpa-gu (hereafter referred to as the Naesonnaeman Songpa Contest)" for the first time.

This contest was organized to promote the new Songpa-gu urban brand, which was changed last year, and to celebrate the opening of the Tancheon section of the Songpa Dullegil trail scheduled for July.

The contest categories are ideas for tourism souvenirs that reflect the characteristics of Songpa and can be commercialized.

▲ Products utilizing Songpa-gu’s new urban brand (CI, BI, characters, etc.) ▲ Products embodying the significance of the fully opened Tancheon trail and the completion of the circular Songpa Dullegil trail after 50 years ▲ Souvenirs representing Songpa-gu by reflecting local characteristics, seeking tourism souvenir ideas with Songpa-gu’s traits and symbolism.

Anyone residing in the Republic of Korea can apply. Product ideas should be submitted as flat panels.

The contest period is from May 3 to June 30, and submissions can be made in person or by mail.

The district plans to select five ideas on July 16 through public preference surveys and expert evaluations. Awards include Grand Prize (1) 3 million KRW, Excellence Prize (1) 1 million KRW, and Encouragement Prize (3) 500,000 KRW each.

The selected ideas will later be produced and sold as tourism souvenirs. For more details, visit the Songpa-gu website or contact the International Tourism Division of the district office.

Meanwhile, the district develops and produces tourism souvenirs reflecting Songpa’s characteristics every year. Items such as snow globes, grip talks, and mugs featuring Lotte World Tower, Seokchon Lake, and Olympic Park’s Peace Plaza have received favorable responses from domestic and international tourists.

Additionally, last year, targeting younger generations, the district released souvenirs using the new character 'Songsong-Papa' and CI, actively promoting the city image through various tourism souvenirs.

Songpa-gu Mayor Park Seong-su stated, “With souvenirs created from residents’ own ideas, we will capture tourists’ hearts and increase interest in Songpa. Preparing for the post-COVID era, we will discover diverse tourism projects aligned with changing travel trends to build Songpa into a cultural tourism city that visitors want to return to.”

This content was produced with the assistance of AI translation services.