HiteJinro Leads Eco-Friendly Movement with 'Cheongjeong Recycle' Campaign

[Asia Economy Reporter Seungjin Lee] HiteJinro has signed an agreement with a global recycling consulting company and launched eco-friendly activities in line with the era of 'essential environment' (필(必)환경).

Last month, HiteJinro signed a business agreement with TerraCycle, a global recycling consulting company, to systematically recycle and promote separate disposal of containers such as cans and PET bottles. This was planned to emphasize the 'clean' concept of 'Terra,' which celebrated its 2nd anniversary, and to provide consumer experiences focusing on the value of the brand's essence.

Starting with the business agreement with TerraCycle, HiteJinro signed consecutive agreements with BGF Retail on March 31 and Yogiyo in April, and is conducting full-scale campaign activities.

The business agreement with BGF Retail is expected to have a significant promotional effect on resource circulation activities targeting not only home drinking and solo drinking customers visiting 15,000 CU convenience stores nationwide but also general consumers. HiteJinro and BGF Retail built an online and offline platform, placed promotional materials in CU stores from April 1, and started campaign activities.

In addition, together with Yogiyo and TerraCycle, they launched the 'Clean Recycle' campaign, a recycling and separate disposal encouragement program to spread proper resource circulation. On April 22, Earth Day, they recruited 1,000 participants for the first season of the 'Terra Crew' who will join the campaign, and plan to continue the campaign in three seasons until August.

The campaign recruits and selects 'Terra Crew' members each season and assigns missions to collect and separately dispose of recyclable product containers such as plastic delivery containers and cans. Afterward, through a mission performance competition, the collected recyclables are made into upcycled goods. These are then provided back to participants, forming a 'virtuous cycle of resources.' In addition, HiteJinro has taken the lead in eco-friendly management activities, such as obtaining environmental product declaration certifications for major products like Terra and Jinro.

This content was produced with the assistance of AI translation services.