"This Store Uses Spam" CJ CheilJedang Introduces 'Certification Mark'
A CJ CheilJedang representative is posing in front of a Spam client store holding a 'Spam Certification Mark'.
View original image[Asia Economy Reporter Lim Hye-seon] CJ CheilJedang is introducing a ‘certification mark’ for dining establishments that use ‘Spam’.
On the 26th, CJ CheilJedang announced that it will provide stickers and POP forms of the ‘Spam Certification Mark’ to partnered dining establishments so they can attach them to store entrances and menus. The certification mark includes the phrase ‘This store uses Spam’ to allow consumers to easily identify whether ‘Spam’ is used.
This ‘Spam Certification Mark’ was planned to alleviate customers’ concerns about whether dining establishments use ‘Spam’. Until now, online communities have raised consumer voices requesting correction because some dining establishments labeled menus as containing ‘Spam’ even though they did not use it. In fact, according to a CJ CheilJedang consumer survey, 60% of respondents said that whether ‘Spam’ is used affects their ordering decisions for dining menus.
CJ CheilJedang expects that the ‘Spam Certification Mark’ will secure a safety device that consumers can trust and eat with confidence. Dining establishments that use ‘Spam’ are also expected to gain consumer trust and menu competitiveness based on the recognition and taste quality of the premium canned ham ‘Spam’.
CJ CheilJedang plans to start by introducing the ‘Spam Certification Mark’ to about 400 stores of dining establishments that use ‘Spam’, such as ‘School Food’ and ‘Sinjeon Tteokbokki’, and expand it to more dining establishments. Additionally, an electronic ‘Spam Certification Mark’ will be introduced so that the use of ‘Spam’ can be identified during mobile ordering.
Hot Picks Today
As Samsung Falters, Chinese DRAM Surges: CXMT Returns to Profit in Just One Year
- "Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- Man in His 30s Dies After Assaulting Father and Falling from Yongin Apartment
- Samsung Union Member Sparks Controversy With Telegram Post: "Let's Push KOSPI Down to 5,000"
- "Why Make Things Like This?" Foreign Media Highlights Bizarre Phenomenon Spreading in Korea
They will also engage in win-win activities. Through collaboration with CJ-affiliated chefs and customized ‘Spam’ new menu development for dining establishments, they aim to provide a small boost to help somewhat stagnant dining establishments regain vitality.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
