'Cheongnyeon Nongbu' Fresh Shiitake Mushrooms, Apple Snail Rice, and 94 Seasonal Agricultural Products Sold on '11st'

Sangsang Sanghoe - 11st Seasonal Agricultural and Specialty Products Exhibition
Expanding Sales Channels Reflecting Non-Face-to-Face Consumption Culture through Naver Live Broadcast and Hyundai Home Shopping

[Asia Economy Reporter Lim Cheol-young] Seasonal agricultural products grown by young farmers under their own names, such as fresh shiitake mushrooms, Hansan Sogokju, and snail rice, will be sold through online malls and real-time broadcasts.

On the 26th, the Seoul Metropolitan Government announced that it will provide comprehensive sales channel support, including an online open market for agricultural and specialty products and real-time broadcast sales through Sangsaeng Sanghoe. This is a sales channel support project designed to help local young farmers sell their excellent agricultural and specialty products, organized around two themes: young farmers' outstanding agricultural specialty products and seasonal agricultural specialty products. Sangsaeng Sanghoe is a hub for urban-rural exchange established by the Seoul Metropolitan Government to support local small and medium-sized farmers and sales channels, aiming for mutual growth between the region and Seoul by applying low commission fees to producers and providing safe food to consumers.

On the online mall 11st, a special exhibition titled "Youth, and Spring" will be held until the 2nd of next month to support the sales channels of seasonal agricultural specialty products from local young farmers. Customers can purchase 94 products farmed and distributed by young farmers. The Sangsaeng Sanghoe-11st special exhibition offers discount promotions, including a 10% discount coupon for Sangsaeng Sanghoe and an additional 10% discount coupon for fresh food products.

Additionally, a ‘live broadcast’ will be held where producers from local farms and consumers can communicate in real time. The broadcast on the 11th of next month will sell Goodtre Watermelons (5~7kg) from Buyeo County at an affordable price of around 16,000 KRW through Naver Shopping Live. At the end of May, Hyundai Home Shopping will also conduct real-time broadcast sales of seasonal agricultural products such as Korean melons.

The Seoul Metropolitan Government is actively supporting online sales channels for excellent local agricultural and specialty products in cooperation with Sangsaeng Sanghoe, 11st, Naver, and others. Since last year, a total of 16 special exhibitions have been held through the ‘Sangsaeng Sanghoe’ specialty section on 11st, generating sales exceeding 5 billion KRW. Since the start of Naver live broadcasts in September last year, a total of 20 sessions have been conducted so far, providing not only sales but also various information such as cooking methods and preparation tips, facilitating communication with consumers.

The Seoul Metropolitan Government plans to continuously operate special exhibitions linked with young farmers and local farms, as securing non-face-to-face sales channels for agricultural and specialty products has become crucial due to the prolonged COVID-19 pandemic, and fostering young farmers is more urgent than ever due to rural aging.

Kim In-sook, Director of the Regional Co-prosperity Economy Division of Seoul, said, “We will expand various special exhibitions to help local farms struggling to secure sales channels due to the impact of COVID-19 and to support young farmers who are the future leaders of agriculture. We will continue to activate the sales of our agricultural specialty products through various online and offline channels so that both farmers and consumers can prosper together.”

This content was produced with the assistance of AI translation services.