"Refresh and Counterattack" Lotte ON 1st Anniversary Up to 50% Discount

'Refresh the Whole World' Event to be Held for One Week Starting from the 26th
Over 20,000 Sellers Participate, Up to 50% Discount on 40 Million Products

[Asia Economy Reporter Yuri Kim] Lotte ON is launching a counterattack in the e-commerce market.

Lotte ON announced on the 25th that it will hold the 'Refresh the Whole World' event from the 26th of this month to the 2nd of next month to celebrate its first anniversary since opening. This event will feature the largest-ever participation of over 20,000 sellers and offer discounts of up to 50%. Lotte ON named the event 'Lotte ONseSang Refresh' to signify the introduction of new products, benefits, and services.

Lotte ON faced system instability when it launched in April last year. Since then, it has focused on stabilizing the system and strengthened marketing events starting with First Monday in September. As a result, Lotte ON’s average daily sales last month increased more than fourfold compared to the early days of its launch. The number of sellers registered on Lotte ON and those generating sales also more than doubled.

Lotte ON stated, "Based on upgraded services such as improved search functions and enhanced gifting features, we are once again challenging the e-commerce market."

During the 'Refresh the Whole World' event, discounts of up to 50% will be offered. In addition to exclusive special-priced products, unique items such as stock gift certificates and BMW vehicles will be introduced.

Participating sellers, numbering over 20,000, will offer about 40 million products with a 20% discount coupon applicable on purchases. Every day at 7 PM, the first 5,000 customers will receive an additional 10% discount coupon. Furthermore, when paying with L.Pay, 20% will be refunded as L.Points, and a 10% instant card discount will be provided on specific days of the week.

On the first day of the event, the 26th, at 10 AM, 12 PM, 3 PM, and 6 PM, 14 popular products will be sold at special prices. Representative products include AirPods Pro (limited to 200 units) sold from 12 PM at a final discounted price of 213,100 KRW, and the popular elementary school backpack 'Jenne Premier' offered at 19,000 KRW (limited to 180 units). Event products will be offered at special prices with discounts of up to 80% compared to market prices.

Lotte Department Store also prepared exclusive special-priced products to celebrate Lotte ON’s first anniversary. On the 1st of next month, 'Converse Chuck Taylor 1970S Low' will be sold at a final discounted price of 69,260 KRW, and on the 2nd, 'Helen Kaminski Bianca' will be offered at a final discounted price of 136,800 KRW. Additionally, for one week starting from the 26th, payment benefits will be provided with a 10% instant discount on purchases over 70,000 KRW using affiliated cards.

Unique products will also be introduced. Considering the recent popularity of the stock market, 'KB Domestic Stock Gift Certificates (20,000 KRW and 30,000 KRW)' usable for stock purchases will be sold at a 10% discount. The 20,000 KRW certificates are limited to 5,000 units, and purchasing the 20,000 KRW certificate offers a 10% discount plus an additional benefit worth 2,000 KRW.

For the first time, BMW 5 Series vehicle consultation tickets will be offered. Customers who apply for consultation through Lotte ON and purchase a BMW vehicle within May will receive a Kolon Resort 1-year special membership, a vehicle air purifier, and a 100,000 KRW Lotte Department Store gift certificate. A 2-night, 3-day stay at Lotte Hotel Seoul will also be provided through a lottery. Domestic and international Jeju Air tickets, which can be extended up to 5 years, will be sold at discounts of up to 70%.

Customers who purchase Unilever products such as Dove and Vaseline and leave reviews including photos will be entered into a draw to win Signiel Seoul accommodation vouchers (2 premium suites, 5 deluxe rooms). Amorepacific customers who purchase recommended products and upload photo reviews will be given prizes such as Dyson Airwrap (3 winners) and Jo Malone perfumes (5 winners).

A gift lottery event called '0 Won Item' will also be held. Participation is possible within the Lotte Department Store Mall on Lotte ON. On the 27th, five winners will be drawn to receive a Gucci shoulder bag worth approximately 1.7 million KRW, and on the 28th, five winners will be drawn to receive an LG Tromm dryer worth approximately 1.6 million KRW.

Lotte ON has introduced a 'Delivery Arrival Date Notification Service.' By analyzing actual delivery data from the past six months, it will accurately inform customers of the expected arrival date of products to enhance delivery satisfaction. The detailed filter function has also been strengthened. This feature allows customers to easily select the most important factors when purchasing products in a category. For example, when searching for handbags, only products matching the selected criteria such as seller, price range, main material, pattern/print, and additional decorations will be shown in the search results.

The gifting function for Lotte ON and Lotte Department Store products has also been enhanced. When installing the Lotte ON app, it links with the user’s phone contacts to enable recipient search. The system is integrated so that the recipient who receives the gift notification message can directly enter their address, allowing gifts to be sent with just the recipient’s phone number.

Hyundong Lim, Head of Product Division at Lotte ON, said, "To express our gratitude to customers who have shown great interest and support on the occasion of Lotte ON’s first anniversary, we planned a large-scale discount event. As the event is named 'Refresh the Whole World,' we will 'refresh' Lotte ON in all areas including products, benefits, and services so that customers can be fully satisfied starting from this event."

This content was produced with the assistance of AI translation services.