Shinsegae Department Store Times Square Branch 'Perfume Fair'... Various Discount Benefits

Shinsegae Department Store Times Square Branch Diptyque Perfume Store.

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 25th that it will hold a "Perfume Fair" at the main store on the 1st floor of the Fashion Hall at Times Square until the 2nd of next month, gathering 16 niche perfume brands including Givenchy and Penhaligon's in one place.

This event offers various discount benefits. When accessing the Fit marketing channel within the Shinsegae app, discount coupons are provided, and a 5% discount is available when paying with Shinsegae affiliated cards.

On the 1st floor of the luxury hall at Times Square, a scent sampling popup event featuring niche perfume brands Diptyque and Yves Saint Laurent will be held until the 28th. To celebrate its 60th anniversary, Diptyque is launching a new product, Orph?on Eau de Parfum. Orph?on, characterized by its refreshing scent, is well suited for the upcoming summer. Customers who purchase over 300,000 KRW will also receive a laptop pouch.

Yves Saint Laurent, known for its color cosmetics, has recently strengthened its perfume product line due to growing popularity. Representative products include Libre Eau de Parfum 30ml. During the event, customers who purchase over 150,000 KRW or 300,000 KRW can receive a 7% Shinsegae gift certificate. Dior's J'adore Eau de Parfum Infinissime features a sweet floral scent combined with refreshing herbal notes. Customers who purchase over 250,000 KRW will receive a pouch and a set of four travel-sized products.

Penhaligon's is a niche perfume popular among the distinctive MZ generation. It has been recognized for its value by supplying perfumes to the British royal family. The representative product Luna is inspired by the crescent moonlight and features vivid floral and juniper berry scents. All customers who make a purchase will receive one sample.

A Shinsegae Times Square representative said, "As a new beauty trend in the COVID-19 era, the demand for special perfumes that can express one's individuality is steadily increasing," adding, "We will do our best to not only present differentiated products but also create a safe shopping environment."

This content was produced with the assistance of AI translation services.