OB Beer Selects Actress Youn Yuh-jung as Model for 'All New Cass'

OB Beer 'All New Cass' TV Commercial 'Youn Yuh-jung's Time to Become Real' Edition.

[Asia Economy Reporter Seungjin Lee] OB Beer announced on the 23rd that it has selected actress Yoon Yeo-jeong as the model for ‘All New Cass’ and released a new TV commercial titled ‘Yoon Yeo-jeong’s Time to Become Real’.

OB Beer chose Yoon Yeo-jeong as the best person to express the simplicity and transparency of ‘All New Cass,’ which comes in a clear bottle. In particular, they judged that Yoon Yeo-jeong, who expresses her thoughts without hesitation, is an inspiring figure for the younger generation and aligns with Cass’s brand values.

The new Cass campaign ‘Time to Become Real’ featuring actress Yoon Yeo-jeong conveys the message “Let’s become real” and “Let’s be honest with ourselves” through Yoon Yeo-jeong’s voice and gestures.

OB Beer plans to carry out various collaborations under the theme of ‘Time to Become Real’ with actress Yoon Yeo-jeong and other figures symbolizing honesty and confidence in this era.

An OB Beer official said, “Cass, which has led the beer market through continuous innovation for the past 27 years, has evolved once again with a clear bottle in line with consumer trends of honesty and transparency,” adding, “Together with actress Yoon Yeo-jeong, who transparently and truthfully reveals herself, All New Cass will convey the brand values it pursues to consumers.”

This content was produced with the assistance of AI translation services.