Lotte Homeshopping Expands Differentiated Content with Mobile TV 'ELive'...

Lotte Homeshopping is changing the name of its mobile TV channel to 'L Live'.

[Asia Economy Reporter Lim Chunhan] Lotte Home Shopping announced on the 23rd that it will change the name of its mobile TV channel to ‘Llive’ and strengthen mobile live broadcasting with a customer convenience-centered screen layout and unique content planning.

This revamp is part of strengthening channel competitiveness amid the rapid growth of the live commerce market and establishing a unified brand identity using Lotte’s ‘L’. A new logo was created using the English name Llive and Lotte’s symbolic red color, and the screen was designed using L as the basic design element. Going forward, the plan is to actively attract new customers by aiming for ▲differentiated product planning through affiliate collaboration ▲providing unique content using influencers ▲expanding support for partner companies’ own broadcasts.

On the 27th, Lotte Home Shopping will introduce a health drink package in collaboration with Lotte Chilsung Beverage, consisting of new kombucha products and organic juices as a set. On the 28th, it will sell Lotte Giants sneakers officially certified by the Korea Baseball Organization (KBO) and provide various goods such as department store gift certificates, signed balls, and baseball caps through a lottery for customers who purchase during the broadcast. On the 29th, it will offer up to 50% discount on Angel-in-us’s hit product, the banh mi sandwich set. During the Korea Gwangclick Festival period, customers purchasing Llive broadcast products will also receive up to 20% reward points.

A Lotte Home Shopping official said, “We will continue to introduce differentiated content such as offline live broadcasts and specific target curation, establishing ourselves as a platform that provides customers with a new shopping experience.”

This content was produced with the assistance of AI translation services.