FreshEasy Exports 31 Types of Meal Kits to Hong Kong

Fresh Easy meal kits displayed at the Hong Kong Korean food company 'Haninhong'.

[Asia Economy Reporter Seungjin Lee] Fresh Easy announced on the 20th that it has exported 31 types of meal kits, including authentic Korean dishes, to Hong Kong. This follows exports to Oceania and the Americas in February and marks the company's entry into the Asian market. Starting with Hong Kong, Fresh Easy plans to expand its sales channels to other Asian countries.

Fresh Easy is conducting exports through supply contracts with Haninhong, the largest Korean food company operating 27 directly managed stores in major commercial areas of Hong Kong, and Onion Market, an online convenience food shopping mall. Considering the characteristics of Hong Kong consumers, who have many single-person households and a high preference for convenience foods, the export items were composed to be enjoyed in various ways depending on the situation.

The shipped products this time total 31 types, including ▲ 11 types of ‘the EASY Meal Kit,’ specialized products for single-person households that allow long-term storage and reduce cooking time by more than half, ▲ the ‘Baeknyeon Gage Meal Kit’ series featuring authentic K-Food such as ‘Ewhahoejip Nakji Bokkeum’ and ‘Jangheung Hoegwan Gopchang Jeongol,’ and ▲ Fresh Easy’s best-selling representative menus in Korea such as ‘Mille-feuille Nabe,’ ‘Gambas Al Ajillo,’ and ‘Usamgyeop Sundubu Jjigae.’

Jung Suho, head of Fresh Easy’s overseas export division, said, “The significance of this Hong Kong export following Oceania and the Americas is that it has established a foothold for entering the Asian market.” He added, “As K-Food’s popularity is rising worldwide, we will continuously supply high-quality Korean menus to distribution channels in various countries as a convenience food publisher.”

This content was produced with the assistance of AI translation services.