Maeil Dairies Launches 'Selex Mall'... Opening Commemorative Event

[Asia Economy Reporter Lim Hye-sun] Maeil Dairies has launched 'Selex Mall' and is holding an opening commemorative event.

Selex is a health management brand created based on Maeil Dairies' 50 years of nutritional design expertise and Maeil Health Nutrition's specialized research. Maeil Dairies continues related research and development for science-based, customized lifelong health management. The product lineup considers various customer needs, including Selex Core Protein for preventing sarcopenia in seniors, Selex Sports for protein intake before and after exercise, Selex Slim25 for healthy dieting, and Selex Milk Ceramide for inner beauty care.

At Selex Mall, customers can find a variety of products designed for customized health management along with various benefits. Selex Mall members receive member-exclusive discounts as well as a 2% point accumulation benefit on purchase amounts. Reflecting the nature of health management products that require consistent consumption, a subscription delivery service has also been launched. When subscribing to regular delivery, products can be purchased at a price 5% lower than the member price.

Selex Mall is holding a grand opening event until May 4. New members receive 3,000 points that can be used like cash at checkout, a 24-hour limited welcome coupon for first purchase, and a chance to buy products at half price.

During the event period, customers who purchase over 70,000 KRW will be entered into a draw to win a golf driver signed by Park Seri, and the first 100 customers who subscribe to regular delivery will receive a yoga mat, an essential item for home training. Additionally, a special sale starting from 9,900 KRW will be held, offering Selex's best products at discounts of up to 67%. Furthermore, until April 20, the Ilpossangpi inner beauty product Selex Milk Ceramide trial pack will be sold in limited quantities for 990 KRW.

Meanwhile, since the launch of Maeil Dairies Selex in 2018, it has pioneered the adult nutrition market and has surpassed cumulative sales of 90 billion KRW to date.

This content was produced with the assistance of AI translation services.