[Photo] Seodaemun-gu Launches 'Value Delivery Campaign' with Yogiyo

"Sharing the goal of 'practicing valuable service through food delivery'... Riders participate in local patrol volunteer work and traffic safety campaigns

Moon Seok-jin, Mayor of Seodaemun-gu (left), and Park Hae-woong, Vice President of Delivery Hero Korea, are holding up the agreement after signing a business agreement to carry out the "Value Delivery Campaign."

[Asia Economy Reporter Jongil Park] Seodaemun-gu (Mayor Moon Seok-jin) is launching the ‘Value Delivery Campaign’ in collaboration with the delivery platform Yogiyo (Delivery Hero Korea).

The campaign name was chosen with the intention of ‘practicing valuable volunteer work while delivering food.’

The district plans to provide child abuse prevention education to delivery riders so that they can voluntarily participate in patrol volunteer activities when passing by children’s playgrounds and other areas.

Additionally, the campaign aims to promote participation in the ‘Seodaemun-gu Safety Campaign,’ which focuses on checking on residents’ well-being and creating a safe community, with the goal of developing a ‘public interest activity model using delivery platforms.’

Furthermore, traffic safety campaigns for pedestrian protection and environmental protection campaigns will be conducted together.

Yogiyo will jointly promote activities to strengthen the local safety network through campaign planning and the recruitment and operation of the ‘Rider Volunteer Group.’

Currently, about 100 Yogiyo delivery riders are active in the Seodaemun and Mapo areas.

Mayor Moon Seok-jin of Seodaemun-gu said, “I hope that the culture of volunteering added to delivery work will further spread the value of a mutually beneficial community in our society.”

To carry out this ‘Value Delivery Campaign,’ Seodaemun-gu and Yogiyo signed a business agreement on the afternoon of the 15th at the district office’s planning situation room.

The signing ceremony was attended by Mayor Moon, Park Hae-woong, Vice President of Delivery Hero Korea, and Lee Jong-hyuk, director of the public communication research institute ‘LOUD’ and professor of the Department of Media Communication at Kwangwoon University.

This content was produced with the assistance of AI translation services.